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A Half Million Likes on Facebook: Cisco Networking Academy Uses Social Media to Engage and Educate

Hilal_ChoumanThis post was written by Hilal Chouman, social media strategist for Cisco Networking Academy

Since late 2009, Cisco Networking Academy (NetAcad), one of Cisco’s Corporate Social Responsibility (CSR) programs, has been present on various social media networks. The earliest presence was on the rising social network of that time: Facebook.

In late 2010, NetAcad’s Facebook page hit its first 100,000 likes. After this milestone, the Facebook page continued its growth, following the growth of the number of students in the NetAcad program.

Today, NetAcad’s Facebook page hit a half million likes (fans).

Cisco Networking Academy 500K Fans

It is amazing how a social presence can accelerate in content and size, as soon as it grasps the right connection with the audience.

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Discovering talents across the world through the Cisco Networking Academy

July 10, 2012 at 12:13 pm PST

I had the privilege to shadow Kathy Mulvany from Cisco Corporate Affairs through the Connected Women Executive Shadow Program and wanted to share what a fantastic experience that was.  I shadowed her marketing strategy sessions as well as her next fiscal year planning meetings.  During our time together, I was most intrigued by the stories she shared with me from her recent trip to Africa, where she met a number of individuals who have been impacted by our social investment programs, including students from the Cisco Networking Academy Read More »

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Four Ways Social Software Collaboration Technology Can Change Higher Education

New media and collaboration technologies have the potential to transform higher education in terms of the classroom, the learning process, the relationship between students and instructors, and how institutions conduct academic research. While much of the industry discussion revolves around use of consumer tools and social network sites like Facebook and Twitter and LinkedIn, Cisco’s educational customers also see tremendous opportunity to increase student engagement and drive their own institutional strategies with “enterprise class” social software as well.

Since Cisco first announced Quad, we have had conversations with dozens of colleges and universities regarding the role enterprise social software and Cisco Quad can play in transforming education. Cisco Quad is an enterprise collaboration platform that brings people together to share ideas and content, collaborate on projects, and interact using chat, voice or video, regardless of where people are located.

Below, we’ve outlined four ways in which educational institutions are telling us enterprise social software is helping, or can transform the way learning, research, and academic advisement is crafted, delivered and consumed:

1. The 24/7 interactive classroom: Instructors often struggle to deliver a collaborative environment for their students that is secure and supports multiple access methods such as mobile.  Technology like Quad can enable students to interact in a secure, policy-based manner that extends the classroom conversation beyond physical walls. Courses partially or wholly targeted at off-campus students can similarly benefit from enhancing the class-like experience for remote students. For example, at Duke University’s Fuqua School of Business, the cross country MBA students based in the US, England, India and other countries are using Quad to create virtual working groups, find people with common interests, share files or videos with other students working on similar projects and instantly start video conferences or chat sessions. Quad provides students with the ability to interact, ask questions and share ideas with professors/faculty/tutorial assistants anytime, as opposed to only during fixed faculty office hours. It can also drive improved accountability on team projects, as content and comments are tracked in activity feeds and in project communities by both participating students and faculty leads.

2. Serendipitous Research: Quad contains several features, such as an activity feed that compiles microblog posts from students and staff and allows a snapshot view of a person’s current activities. These dynamic updating functionalities can facilitate broader cross-departmental collaboration, for students and researchers alike. Security features ensure that research that needs to be confidential is shared in a secure and safe manner.  As researchers update their statuses with exciting discoveries or frustrating problems, or create posts, upload videos or otherwise document their work, this content becomes accessible to hundreds of fellow university researchers through activity feeds and searches, making it possible for providential inter-disciplinary connections to be made and new insights to be generated. Read More »

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