Science fiction writers have often mused about the merger of humans and machines. But while RoboCops and bionic superheroes aren’t likely to fight evil anytime soon, some exciting wearable smart technologies are already here. They may not match Tony Stark’s Iron Man suit, but they are enabling ordinary people to interact with the wider world — and the Internet of Everything (IoE) — in intriguing (and sometimes stylish!) ways.
So, if you think your smart device is generating and processing a lot of data today, get ready for an even closer connection with your personal technology in the near future. Wearables are infusing sensors into bands, watches, shoes, shirts, bras, glasses, earrings, necklaces, and helmets. And these technologies are ready to generate reams of data — as well as real-time insights — about the ways in which we live, play, learn, work, exercise, maintain health, you name it.
I expect wearables to be a core topic of conversation at the Internet of Things World Forum in Barcelona later this month. As a further evolution of IoT, IoE is all about connecting people, processes, data, and things in amazing new ways. And while we often hear about IoE’s potential to transform supply chains, factories, retailers, and assorted megaprojects, wearables are a good reminder that the people element of connecting the unconnected is paramount. Armed with these new technologies — and the ability to connect via the key pillars of IoE, such as cloud, mobility, video, and analytics —individuals will be able to monitor and quantify their lives like never before. Wearables add another dimension to the Quantified Self movement, which I covered in a previous blog.
Ever step into a small-town “mom and pop” store? The owners seem to know everyone in the community, along with their individual needs, likes, dislikes, and current life situations.
It’s not easy to scale that kind of old-fashioned customer intimacy to a larger retail setting, online or off. But in the Internet of Everything (IoE) era, the same technology that is leading us headlong into the future may also help us take a step back. In the process, it may go far to improve customer experience and cement brand loyalty.
While IoE can’t conjure a kindly couple to help with a purchase, someday soon you may enter a store, bank branch, or car dealership and be guided through the steps of the process via your smart device. You’ll be greeted at the door with a personalized message. And while you’re browsing, talking to a salesperson, or engaging with an expert, you will receive content automatically to support your customer journey and your eventual buying decision. All of these suggestions will be rooted in your past purchases and browsing history, and reflect your individual needs, likes, dislikes, and current life situation (sound familiar?).
The sweeping changes driven by cloud and the Internet of Everything (IoE) are upending traditional models of IT consumption in dramatic ways.
In order to shed new light on these trends and their impact on IT, Cisco® Consulting Services (CCS), in partnership with Intel®, conducted a wide-ranging study. We explored the powerful changes affecting IT consumption at all stages — how businesses plan, procure, deploy, operate, and govern IT services. We also focused on the ways in which lines of business (LOB) — human resources, sales, and other areas that are end users of IT — are altering overall IT consumption.
Some of our most striking findings related to the differences in perception between developed and emerging markets. The “Impact of Cloud on IT Consumption Models” study surveyed 4,226 IT leaders in 18 industries across nine key economies during March and April 2013. For our purposes, “emerging markets” included Brazil, China, India, Mexico, and Russia,; developed markets were represented by Canada, Germany, United Kingdom, and the United States.
In all markets, cloud is overwhelmingly seen as a good thing. Despite the challenges and added complexity that cloud brings to IT organizations, a strong majority feels that the business upsides outweigh the negatives. For example, 83 percent of respondents believe that cloud will positively impact IT planning. In addition, 81 percent see a positive impact from cloud on “IT funding and procurement.” Similar percentages apply across all other IT consumption lifecycle stages.
For that last few years, Cisco has been watching the impact of the Internet on transforming the retail industry. As more people, processes and things are connecting to the Internet, retailers can capture more data to better predict when and where consumers will want to buy and capture more revenues.
Today, Cisco released Internet of Everything research that equates to $81 billion globally in 2013. But this represents only 45% of the opportunity that could be gained by the Internet of Everything. Retailers could have realized an additional $99 billion this year if they were more connected across their operations. The good news is that retail IT executives are confident that can capture this value. On average, retail IT executives rated their ability to capture Internet of Everything at 7.2, on a scale of 1 to 10.
Cisco has long been known for our deep customer engagements, ability to see major market shifts and then create innovative solutions and services that enable our customers to succeed. That’s especially true in Cisco’s Services organization, where we play a key role in helping customers advance their business and innovate in ways that can move major industries. Cisco Services is world-class – from technical and professional support to consulting – and I’ve seen that first-hand over the past year as the proud leader of this incredible team. And, yet we know there is still an immense opportunity to do more for our customers.
Today, we are entering what Cisco believes is the largest market transition since the birth of the Internet—the Internet of Everything (IoE). Our teams’ research has identified $14.4 trillion in “value at stake” that will be available for companies to win or lose over the next decade in the new IoE economy.