Cisco Blogs


Cisco Blog > Perspectives

Failure is not an Option! Real Madrid & Cisco Continue to Innovate and Partner for a Winning Formula

“We (Real Madrid), with our experience & ideas on how to grow in the sports and entertainment world, and you (Cisco) with your technology, innovation and revenue models… our collaboration, has always resulted in a win- win relationship…and, a proven reference in the world” – Enrique Uriel, CIO, Real Madrid

Eight years ago we embarked on a relationship with Real Madrid to collaborate in transforming the Santiago Bernabeu stadium into the “Ultimate Bernabeu,” which would deliver a fan experience unlike any other. Our first goal was to build a network that would make the stadium the safest, and most secure in the world.

That goal was closely followed by the next phase, which was to support the need for more “things” being connected to the network in the stadium – broadcasting companies, sponsors,  ticketing, hundreds of partners and VIP’s such as the Royal family!  The most recent goal, embarked upon three years ago, was to address the continually evolving need for fans and members to connect with the Club through technology.  Together we innovated, designed, and transformed the fan experience through key Cisco solutions – StadiumVision, Connected Stadium Wi-Fi , and StadiumVision Mobile – to enable the most interactive “live” experience in the world. Read More »

Tags: , , , , , , , , ,

What an Orchestra and a Mobile Device have in Common

Orchestras are often used as metaphors for all sorts of things--organizational structure, planning sessions and even families.

Have you been to the symphony recently? Musicians sit in a regimented ordering around the stage. The concertmaster sets the tune. The conductor lifts the baton. And then, with the pull of a bow across a string, or breath across a mouthpiece, the music begins. Throughout the performance, each section of the orchestra plays a specific part – either separately or together – to create a harmonized work of art.

The prestigious Czech National Orchestra, known for its versatility, lived up to its reputation during a recent performance (for a new BNP product called Hello Bank!). They put their instruments – some hundreds of years old – aside in favor of newer, more common instruments: smartphones and tablets.

Read More »

Tags: , , , , , , , , , , , , ,

Connect This With That: What Is Next?

I wonder – what will connect tomorrow? What is going to connect next?

Thinking about the countless ways that different people, process, data and things will connect over upcoming years on the Internet of Everything can be almost overwhelming. As I mentioned in my last blog post, not a moment goes by in the day when I am not thinking of how different objects can work together to improve our world. Some of those connections are realistic; others are more visionary, difficult to grasp outside the context of IoE.

Cisco is already telling the story of these connections. You can explore the potentialities of the future for yourself through Connect This With That, an interactive experience that demonstrates the “how” behind the connections of today and tomorrow. On IoE, it’s possible for any two seemingly unconnected items to work together, creating a new reality for our world’s inhabitants. Imagine, as you pull in for a football game, the stadium automatically sends information to your car about where the best parking is located. As you enter the game, your wallet then talks to the admissions booth, so no tickets are required. What else is possible? For example, what are the technologies and products, current and future, that make it possible for an air quality index to talk to a school desk? Can a health organization connect with your bike, measuring average exercise patterns?

CTWT Screenshot

Read More »

Tags: , , , , , , , , , ,

An English Premier League First – Manchester City and Cisco

Etihad Stadium 1

A year ago, Manchester City captured its first English Premier League (EPL) title in 44 years with one of the most incredible comebacks ever seen in the history of the sport – scoring two goals in stoppage time, the last in the waning moments of the game.

Take a look at this video, which replays that final incredible goal from multiple angles, and embrace the bedlam, unbridled passion, emotion and joy that unfolded in the stands, on the field, and everywhere in Etihad Stadium.

Now imagine if every fan could watch a replay, from multiple camera angles, on their mobile device, to relive a special moment like this goal time and time again. That will be a reality next season, thanks to O2 and Cisco working with Man City to implement Cisco Connected Stadium Wi-Fi and StadiumVision Mobile. Blues fans will be the first in the EPL to have a more immersive, connected, visual, and engaged experience that places them at the center of the action, no matter where they are in the venue.

It’s another first for Cisco, building on recent wins such as Bayer Leverkusen, the first team in the German Bundesliga, and the Seibu Dome, home of the Seibu Lions Japanese Baseball League team. Add in facilities who implemented our solutions for recent major events, like the Mercedes-Benz Superdome (Super Bowl), and the Georgia Dome (NCAA Final Four), and we’re proud to be at the epicenter of helping our customers and partners deliver an unparalleled experience for fans.

Tags: , , , , , ,

Bayer Leverkusen Blazing A Trail For Bundesliga & Football Experiences

Yesterday, Bayer 04 Leverkeusen announced that they will work with Deutsche Telekom and Cisco to install Cisco Connected Sports solutionsStadiumVision, Connected Stadium Wi-Fi and StadiumVision Mobile, to make BayArena the most technologically advanced football stadium in Germany.

In BayArena, video and mobility offerings will be core to delivering one the most connected and interactive fan experiences in international football, and all of sports. StadiumVision will centrally manage high definition video and digital content delivery to approximately 500 high-definition video displays, Connected Stadium Wi-Fi will give thousands of fans reliable and fast access to the Internet, and StadiumVision Mobile will deliver live video to those connected fans’ mobile devices, through the planned Bayer 04 app.

Wolfgang Holzhaeuser, Bayer 04’s managing director, stated, “The project heralds a new dimension in communication between the club and its fans – one that will boost fan loyalty and offer more information and entertainment. We’re blazing a trail for the Bundesliga.”

Bayer 04 is leading the way for sports venues in Germany, and embody what Rob Lloyd, Cisco President, Development and Sales, said recently; “leaders recognize the new fan experience must be a connected one, capable of delivering new experiences and enabling fans to use their personal mobile devices to interact at all times.”

This next generation fan experience is coming to BayArena, and fans attending Bayer 04 Leverkeusen games. It is immersive, exciting, and just the beginning. As Cisco CEO John Chambers wrote, we are looking ahead to the possibilities for sports and entertainment as part of the Internet of Everything – the convergence of data, people, and things.

StadiumVision Mobile is the perfect example of what the new fan experience will look like. This video from Fast Company showcases how the solution allows fans to connect to the action through their personal mobile device at Barclays Center during Brooklyn Nets games.

At Cisco we are committed to delivering for leagues, venues, teams, and ultimately the fans. Because we are fans; and we want this experience at the games we attend.  Bayer Leverkusen and Deutsche Telekom are helping make this a reality in Germany.

Left to Right: Dirk Backofen, Deutsche Telekom; Wolfgang Holzhaeuser, Bayer 04 Leverkusen; and Michael Ganser, Cisco; at the press conference announcing the installation of Cisco Connected Sports Solutions at BayArena.

Left to Right: Dirk Backofen, Deutsche Telekom; Wolfgang Holzhaeuser, Bayer 04 Leverkusen; and Michael Ganser, Cisco; at the press conference announcing the installation of Cisco Connected Sports Solutions at BayArena.

Tags: , , , , , , ,