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The We’re Listening Blog Series: Your Experience

In the “We’re Listening” blog series, we continue to look at the transformative measures taking place across Cisco to improve your experience working with us. In this installment, Martin Hardee joins us to talk about recent changes to and our mobile web, and how his team uses your feedback to zero in on the right areas for improvement. Martin is Director of Web Marketing and Strategy, focused on Cisco’s efforts to improve the overall experience.

Martin Hardee, Director, Web Strategy and Marketing By Guest Contributor Martin Hardee

It’s a familiar frustration: you come across a website link that goes nowhere, or you go to download an image and have enough time to make coffee AND drink multiple cups. These days, you can’t afford to wait. It’s about getting what you need quickly and easily. Read More »

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Cisco Product Info Now On Your Mobile Smartphone

Here’s something I think you’ll like: Rich information about the entire Cisco product and services portfolio is now available free in a smartphone-friendly format.

This update includes:

  • More than 7,000 product series and model pages for mobile access
  • Complete coverage for Services products
  • More than 1,180 product oriented videos now playable on mobile devices for the iPhone and Android platforms. (We’ve converted 31 GB worth of videos!)
  • Links to data sheets and other key information that you can browse to quickly, in both HTML and PDF format.

You can access it from your mobile smartphone start at We’re treating this like a “Beta” — primarily because we are still working on table treatments — and tuning every day. But I know you’ll find a lot to like here when you’re on the go.

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Some Nice Updates To Search

You may have noticed we did some updates to search in the last week.  Here are some highlights:

  • Custom # of results. Here’s an important feature for power users: We’ve added the option to change the number of search results displayed from the standard 10 to your choice of 10, 20, 30 or 50 results per page:

  • Status on support community items. Cisco Support Community forums content now show question status, rating, and number of replies within the search results

  • Product synonyms help findability. Added product ID synonyms to Software Download and Forums, Blogs, and Wikis

  • Improved Web Accessibility by implementing tab order and focus on Search Results page, including skip links
  • Updated advanced search page functionality
  • Additional tuning on results.


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#1 Kudos for

Web analysts SiteIQ have just ranked among business IT sites, tying with our friends at, and beating out 22 other sites for the honors.
SiteIQ noticed the many subtle improvements we’ve been making across the site in the last year: “[There] is hardly a space on this site that one can’t notice a single, although quiet, improvement. This relentless march towards optimal usability is exactly what gained its first place ranking—and made share the spotlight.”

I know there’s a lot still to do to make into the best in the world, but nice mentions like this certainly boost our resolving to keep driving to that end.

See the SiteIQ blog for more on their rankings.

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A few recent search enhacements

We made some updates to the search experience on recently.

1. Created US Product/Part ID (PID) synonyms – Makes it much easier to find products by Product/Part ID by  suggesting queries related to that PID.  By the way, you guys do a lot of PID searches — this helps make them much better.

Example: Enter PID ‘10000-1p2-1ac’ and search will provide you the option of “You could also try this related product: “cisco 10008 router”

2. US spell checking – Improves your experience by suggesting other queries if the system detects a misspelling.

Example: Enter a misspelled keyword ‘routr’ and search will provide you a “Did you mean:” optional keyword ‘router’

3. Clickable synonyms – Improves your experience by suggesting other similar queries without automatically including them in the search results.

Example: Enter keyword ‘cisco acl’ and have clickable synonym options presented for alternate search results

4. Verb lemmatization – Wait, what?  Oh, that’s the thing that provides results for variations of a word (install, installing, installed).

Example: Enter the term ‘install’ and search will also return results for ‘installing’ and ‘installed’


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