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Are Your Social Media Efforts ‘Hit and Miss?’

I’ve been on a mission to determine exactly what keeps you up at night, and I think I’ve got it (at least one of the things).

When Cisco partners speak candidly about their marketing efforts prior to being nominated for Cisco mConcierge, I often hear the same words or phrases over and over. Reactive. Scattered. Hit and miss.  Hardly the harbingers of success. Read More »

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Cisco Partner Velocity: How to Create a Social Media Events Strategy

October 9, 2012 at 9:43 am PST

Why be social at events in the first place? I mean, don’t you have enough to do already?

In the second in Cisco’s Partner Velocity webinar series on social media, I covered social media’s role at events and how you can use it to achieve your goals, whether you’re looking to generate leads, drive attendees to your booth, or increase share of voice.

Creating an end-to-end events strategy means setting reasonable goals, using social listening to hear what people are saying, asking the right questions, creating an editorial calendar, and setting a cadence of activities leading up to and during your event. I shared how to build that as well as general social best practices and ways to encourage participation.

So for those who are dubious about this whole social media thing, there are quite a few benefits to creating a social strategy for your next event. Using Twitter, Facebook, your blog, and LinkedIn can help you bring customers to your booth, drive sales, increase interest in what you do, and get people talking about your company.

So how does it work? And how can you win a consultation worth US$2500 to help you get your social efforts off the ground? Read More »

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Public Relations 101 for Partners—and How to Get Started

As you know, Public Relations, or PR, is not the act of crafting a press release and slinging it onto the wire—or posting it to the dark news recesses of your web site. PR is also not about blasting the same story to everyone.

Another thing PR is not: advertising. This means you don’t have to shell out a ton of cash to get a placement, but you also don’t have much control over whether your story gets written, or where it will appear. 

Instead, PR is about being organized, methodical, and strategic. It’s about having a plan, writing targeted releases tied to timely business pain points (like BYOD, for example), identifying the right journalists, and creating relationships. 

In fact, I’ve even heard PR re-coined as TMR (Target Market Relations). Let’s face it, in the marketing world the “shot-gun” approach hasn’t worked for a long time (blasting the same thing to everyone, at the same time). It doesn’t work for email marketing, and PR is no different. It’s all about segmenting and targeting, segmenting and targeting…

Ultimately, PR requires sustained effort and diligence. However, the payoff can be immeasurable for your business.

Case in point: 53 Cisco mConcierge partners utilizing the Cisco mConcierge Service recently embarked on a successful 12-week PR journey comprised of:  Read More »

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Are you Ready to Help Your Customers Define a Workspace Strategy? VXI Can Help!

The care-abouts of our customers at both the business leader (CEO, CIO) and IT decision maker levels create interesting dynamics, triggered by a simple statement from employees: “Make me more productive using my personal choice of device.”

Beyond this initial conversation, CxO’s are looking at building a comprehensive workspace strategy, where user expectations centered on flexible work styles and collaborative services meet IT’s ability to be compliant, secure, and cost optimized. Current application virtualization deployments, call it cloud, are fuelling the urgency around defining, agreeing, delivering, and controlling a Unified Workspace strategy.

What are you, our partners, telling us?

  • Help us win business in a scalable and pilot friendly model--one that delivers business impact quickly.
  • How can we accelerate opportunities?
  • With change in workspace services comes risk for our customers. How can we de-risk this environment?
  • This is a multi-vendor solution with integrated Cisco cross-architecture components! Help us simplify our go to market!

Our response is Cisco Virtualization Experience Infrastructure (VXI) Smart Solution, a key component of EVERY customers’ evaluation of adopting new services in the workspace. Combining virtual desktop services, virtualizing business applications delivery, and collaborative services on top of this enable new levels of productivity and ultimately accelerate growth. Read More »

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Employee Challenges? Leverage ‘Cisco Partner Talent’ to Develop a Winning Plan

September 24, 2012 at 12:13 pm PST

While the economy may be causing some headaches around the world, finding the right talent when you have a job opening is also tough. And this isn’t because there aren’t people out there looking. It’s finding the right person that can be difficult.

Part of the reason is that the workforce culture of IT is changing. KPMG recently reported that 80 percent of CIOs are having extreme difficulty hiring skilled talent to support future business goals. And the annual Cisco Connected World Technology Report concurs. There’s a skills shortage out there.

For partners, there’s no time to waste. It’s critical to have the right people on board at the right time. That’s why Cisco is offering Cisco Fit4Talent, a website rich with free information that addresses a wide variety of human resources and talent management topics. It includes tools, whitepapers, videos, best practices, and more—it’s your one-stop shop to help you succeed at every stage of the entire talent management lifecycle.

Get started today with this free partner talent resource. Read More »

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