With increasing demands and decreasing budgets, these are challenging times for many IT professionals. Some savvy IT people, however, are growing their budgets and improving their careers by forging partnerships with business groups who can benefit most from IT’s expertise, and are willing to help pay for it.
Which business groups are most likely to team with IT? Actually, we asked the same question in our recent Business and IT Priority Survey, which queried 1800 business leaders across many VP and CXO roles, including finance, marketing, sales, strategy, human resources, diversity, operations, manufacturing, business development, and more.
Based on this global data, Chief Marketing Officers (CMO) are great potential partners, because while their priorities often align with IT, their budgets may not:
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Tags: chief marketing officer, Cisco Business and IT Priority Survey, CMO, connected mobile experience, enterprise networks, IT budget, MGM Resorts, operations manager, Sheryl Pattek, survey
As business groups increase their technology investments and gain more access to new technologies and consumption models, IT’s balance between operational excellence and innovation is shifting. Technical innovation can now happen anywhere. This change presents a huge opportunity for IT to drive innovation in new ways. So which organizations are seizing this opportunity?
To find out, we recently conducted the Cisco Business and IT Priority Survey to determine how these groups manage innovation, and how their business and IT priorities are linked. See the info graphic and previous blog for global results and observations, and see how your priorities compare to your peers by taking the survey here.
As today’s innovation and technology investments can dramatically impact tomorrow’s business results, the investment levels by region are particularly interesting.
For example, 50% of business leaders in China see technology innovation as a critical differentiator to their business, whereas in the US, only 21% rank innovation as critical. Multiple times in the survey, the responses from China indicated a collective interest in innovation as a top business priority. In Germany, 23%, and the UK 25% of business leaders also see innovation as a business priority as critical.
Companies in India and China also indicate that their investments are growing faster than other regions’. About 81% of Indian business leaders surveyed, and 75% of Chinese ones expect their technology budgets to increase next year – many by more than 25%. By contrast, 54% of UK businesspeople, 48% in Canada and Germany, and only 41% in the US expect their technology budgets to grow.
Indian and Chinese business leaders also indicate that they’re spending a bigger proportion of their own growing budgets on technology. In China 82% of those surveyed plan to spend at least 25% of their business budgets on technology, and in India 71% are doing the same. By contrast, only 41% of US and 45% of Canadian business leaders are spending more than 25% of their budgets on technology. Read More »
Tags: business priorities, China, Cisco Business and IT Priority Survey, enterprise networks, Germany, india, innovation, Intelligent WAN, survey, UK, unified access, us