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Extra! Extra! New Cisco Brand Launches Today—Get the Details Here

December 10, 2012 at 8:47 am PST

Turn on the TV. Open a newspaper. Jump on the Internet. Today Cisco is launching its new brand—and it’s happening around the world. Look for us in print ads, commercials, and online banners.

But don’t just look. Get involved.

This is the biggest brand update Cisco has experienced in a very long time. And it’s all designed to help elevate the conversation with our customers to the “Internet of Everything.” This is a huge transition occurring in the market now, where we bring together people, process, data, and things to make connectivity more relevant and valuable than ever before.

How can you get involved?  Starting now, leverage the power of the new campaign as you talk with customers.

You can begin by sharing that today more than 99 percent of things in the physical world are unconnected. But that’s about to change. Amazing things will happen and amazing experiences will be created because of the Internet of Everything.

But what’s our role? What’s your role? That’s easy. Only Cisco, along with its partners, can connect the unconnected with an open standard, integrated architecture from the cloud to end devices. In fact, the network plays a critical role in the Internet of Everything. It must provide an intelligent, manageable, secure infrastructure that can scale to support billions—that’s right, billions—of context-aware devices.

Our overall Cisco Brand message is: Read More »

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