Nobody can question that location-based services are hot these days–especially in the retail space.
Retail in general is under increasing competition and pressure to maintain its revenues and profitability, especially physical retailers who are threatened by online businesses, ranging from one person outfits to global giants.
Physical retailers big and small are all facing the same phenomenon: smartphone users walking around their stores (inside and out). Google and Nielson recently reported that shopping queries are two times as likely to be in store. So people are actively on their smartphones in stores. The significance of this statistic to retail is that there is a huge opportunity here to optimize dollars, be it marketing funds or operational savings–all of which can be enabled by location-based services.
Cisco’s location based services using the Mobility Services Engine and the Connected Mobile Experiences solutions is market leading and generates a lot of interest among customers and I get the privilege of speaking with many retail business executives on a global basis.
In retail, the two big rocks are revenue and loyalty. The Cisco Connected Mobile Experiences (CMX) solution helps line of business leaders reach those goals by aligning with the mobility trend. Armed with the location-based services of CMX, you can captivate your customers by creating personalized, context-based engagement to boost loyalty, while generating location analytics data on customer movement patterns and behavior for optimizing operational costs. Read More »
Tags: Cisco, Cisco Advanced Location, location, location analytics, location based services, location services, mobility, mobility services engine, mse, network, release, retail analytics, revenue, Thinksmart, wi-fi, wifi, wireless network