Now this is really cool. Have you been wondering why the social media activity for Cisco Live UK has been so quick, responsive, and high-quality? Well, today we’re going to show you why. Peter was invited to step inside the Cisco Social Media Studio at Cisco Live UK, which is the social media nerve center for the event. It is here where they are creating “one of the most customer-aware events in the world.”
Many Cisco partners have indicated they want to learn more about how to leverage social media to generate leads, to listen to customers, interact, and network. But you’ve also told us you aren’t sure where to start. We’re here to help!
We’ve marshaled our resources and developed an ebook, “The Cisco Channels Guide to Social Media” to help Cisco partners develop a strategy, set goals, and launch a social media presence.
Take a look at our ebook, download a copy, and share the link via your social networks. Be sure to let us know in the comments if this book was helpful, if you have your own social media successes and insights to share, and which tools you’d like us to cover next time.
Keep reading to view the ebook and download your own copy. Read More »
Today, we’re featuring a guest post from Eric Schoch, senior director for hosted collaboration in Cisco’s Collaboration organization. Eric is responsible for hosted and “as a service” solutions, strategic pricing and licensing, and business development.
There is simply no denying the increasing importance of being connected. Generation Y in particular, who grew up with mobile devices affixed almost permanently to their hands, views connectivity as one of life’s fundamental resources.
The newest addition to the workforce considers their mobile devices as an essential workplace tool to managing their workload and connecting with their colleagues on the go. While sitting in a meeting or having lunch in the break room, you can almost visualize the text bubbles hovering over crowds of this generation of workers as fingers hammer away at phones and tablets, eyes glued to the shiny screens in their hands. BYOD
But this trend goes far beyond lunch hours and happy hours. As proven by Chapter Two of the 2011 Cisco Connected World Technology Report, the next-generation workforce is demanding flexibility in their choice of devices in both the workplace and remote-work options, illustrating the importance of the Internet in workforce culture. Social media freedom, device flexibility, and work mobility, in the case of 30% of the study’s respondents, are more important when accepting a job than a higher salary.
To clarify, it’s actually the interest in sharks that drives mobile device traffic – not the beasts themselves. Although sharks are some of the planet’s most mobile creatures, they lag in spending on tech gadgets due to a lack in household income and thumbs.
Now this is really cool. Have you been wondering why the social media activity for Cisco Live UK has been so quick, responsive, and high-quality? Well, today we’re going to show you why. Peter was invited to step inside the Cisco Social Media Studio at Cisco Live UK, which is the social media nerve center for the event. It is here where they are creating “one of the most customer-aware events in the world.”
