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News@Cisco Week in Review and Look Ahead: May 2-6

Happy (late) Cinco de Mayo — or should I say Happy Cisco de Mayo!  It was another busy week here at Cisco.  Some of our top stories included features on the future of live sports distribution and customer networks.  Cisco also announced that it is now delivering containerized data centers! For more information, read below.

1.) To Stream or Not to Stream? The Future of Live Sports Distribution

There is an argument among TV broadcast networks that streaming live sports on the Internet and on mobile devices cannibalizes their TV ratings. However, the opposite appears to be true. Case in point is the March Madness basketball tournament this spring; the games were shown live on TV and also streamed live online. Interestingly enough, viewership increased in both domains. Perhaps live Internet streaming can happily live side by side with TV viewership, and maybe even enhance it. What are your thoughts?

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