Chris Osika, U.S. Service Provider Lead for Cisco’s Internet Business Solutions Group, just returned from CTO Telecom Summit where he gave the keynote speech and I want to share with you some of his inside observations from the event. In his keynote, Chris addressed “Platforms for Growth in the SP Industry,” in which he highlighted that now is the time for SPs to seize the opportunities arising from market transitions, launching a new phase of growth that will position and differentiate their organizations in the rising market to come.
Chris captures the mood of the conference from last year’s laser-like focus on cutting costs to this year’s renewed focus on reinvesting in platforms for profitable growth. In workshops and one-on-ones, attendees were talking about revitalizing and growing topline revenues. Chris explores trends from the show in the areas of virtualization and cloud, mobility, and consumer video. Attendees were focused on cloud services from the enterprise to SMB to the consumer, but the area that really stood out was the SMB segment. Another area of conversation was how can we fuse virtualization and mobility – especially in collaboration solutions – and use that to drive new levels of productivity within businesses? Discussion around video was also front and center. With networks being loaded and taxed with a lot of heavyweight, content-rich video traffic, attendees considered how SPs can monetize this.