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Top Cisco Partner Headlines: Cloudy with No Chance of Rain, Sustainable Partner Programs, and Marketing Tips Galore

March 13, 2012 at 11:15 am PST

“Take risks—no one is going to die!”

This was just one piece of business wisdom we heard from Jeffrey Hayzlett, former Chief Marketing Officer at Kodak and author of the book Running the Gauntlet.

Jeffrey spoke at Partner Velocity, Cisco’s biggest partner marketing event of the year. We’ll share more words of wisdom, interviews, and tips we recently brought home from the event in this episode of Partner Update.

We’ll also cover a number of cloud-related stories, including cloud marketing resources, Light Reading’s Cloud Mega Test results, the Cloud Partner program, and how to ease cloud deployment of the Microsoft Private Cloud solutions. We’ve also got a host of new partner resources and templates, plus our Tweet of the Week.

Have five minutes to spare? Tune in now and get all your Cisco partner news.

Need more info? Keep reading for links, descriptions, and details on each item covered in our newscast.

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The Glitz, the Glamour … the Cloud? Cisco’s Week of Partner Marketing Kicks off with Cloud News

February 28, 2012 at 4:45 pm PST

The Vegas strip is alight with slot machines, neon lights, and…Cisco partners attending Partner Velocity, Cisco’s annual partner marketing conference.

The event kicks off tonight at The Palazzo in Las Vegas, where partners from around the globe will spend the next few days making marketing innovation happen.

Attendees will learn from an all-star lineup of speakers—from best-selling authors Daniel Pink and Sally Hogshead to social media superstar Chris Brogan—who will share insights around cloud marketing, motivation, fascinating customers, crafting, and standing out. (Full Velocity event agenda here.)

And speaking of cloud marketing, whether you’re in Las Vegas or not, the Cisco Cloud Marketing Kit is now available to help you position and market your cloud-based solutions to customers and prospects. It’s completely free and is packed full of resources: collateral, presentations, sales tools, campaign/program links, and more.

Are you ready to make marketing innovation happen?

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