Every year, the Internet Marketing Committee of China (IMCC) gives out a Golden Award to recognize individuals who have displayed outstanding contributions to the realm of Internet Marketing in Greater China. For 2011, China’s Cisco Interaction Network (CIN) team won the Golden Award, so we wanted to take a moment to highlight their program.
An online initiative launched in China in June 2009, CIN is a communications resource focused upon delivering technology and business content and workshops. Over the past two years, its total registrants have doubled to nearly 42,000 individuals, and workshop attendees have escalated by over 400%, which portrays the fact that an increasing number of Chinese customers are interested in having two-way engagements while learning from technology experts. The program’s efforts were enhanced by online and social media tactics such as quarterly newsletters and consistently communicating with their fans on their Sina Weibo site (China’s most widely used microblogging website akin to a hybrid of Twitter and Facebook).
Why has this program been so well-received by the Chinese market?
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Tags: awards, China, CIN, Cisco, Cisco Interaction Network, customer event, customers, Golden Award, IMCC
Finally, some good news. Amidst the standard fare of predictions of the inevitable decline and fall of US manufacturing, an interesting and encouraging 2011 report has been authored by the Boston Consulting Group (BCG) called “Made in America, Again.”
According to the report, “Manufacturing is expected to return to America as China’s rising labor costs erase most savings from offshoring.” As US states become cheaper locations to manufacture goods compared to other developed countries, the report suggests that by 2015 manufacturing in some parts of the US will be just as economical as manufacturing in China.
The key reasons listed are: Read More »
Tags: BCG, China, Cisco, infrastructure, innovation, labor costs, Manufacturing, manufacturing renaissance, offshoring, outsourcing, reinvestment
Our Cisco WebEx colleagues in China engaged a study with Bite Communications aimed at learning more about China’s mobile workforce. “The Science of Company Productivity Survey” was launched on one of China’s leading portals for two weeks in June.
Among the findings, they learned in China, collaboration technologies can play an integral role in improving organizational effectiveness while helping employees achieve a more flexible, balanced and efficient work life. Given a range of choices, respondents chose web meetings as their preferred method of working with others.
A Quick Look at the Findings
In China, one day of the work week doesn’t seem to be any more crazy than the other. When asked when people feel most overloaded at work, the answer spanned the week!
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Tags: business advice, China, management, mobile, mobility, research, web meetings, WebEX
Fall and Rise
In David Lawrence’s and Glenn Anderson’s recent Manufacturing.net article on ‘The Fall and Rise of the American Manufacturer’, the authors are rather optimistic about the current state of U.S. manufacturing. Citing the Institute of Supply Management indicators of manufacturing activity expansion for 19+ consecutive months and their own observations from surviving their 125-year old employer, Cincinnati Milacron, filing Chapter 11 bankruptcy in 2009 and emerging one year later to thriving profitability and bolder investments in innovation, the authors believe manufacturing is now fueling a sustainable economic recovery from the global recession.
Many economists agree, and in the world of public opinion, a recent survey by Delloitte and The Manufacturing Institute showed that 78% of Americans believe that U.S. manufacturing is vitally important to our economic prosperity and 76% believe it is also important to our standard of living. The survey ranked manufacturing ahead of technology, financial services, health care, communications, and retail. My own optimism is checked by one key consideration required for long term success: Is it SUSTAINABLE?
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Tags: bankruptcy, China, Cisco, David Lawrence, Delloitte, Glenn Anderson, global economy, Japan, Manufacturing, Manufacturing.net, Milacron, National Association of Manufacturers, sustainable, The Manufacturing Institute
In 2008, a magnitude 8.0 earthquake displaces 4.8 million residents and takes 68,000 lives in China’s Sichuan Province.
Following the 2008 earthquake, Cisco in partnership with the Chinese Government created a unique public-private partnership called Connecting Sichuan, a three-year, 45M corporate social responsibility program to revitalize the region, Read More »
Tags: China, CSR, disaster relief, earthquake, economic development, education, healthcare, networking academy, public-private partnerships, Sichuan