Meet Muzhi: Early Adopter of Social Media in Greater China
A Client Services Manager based in Shanghai, China, Muzhi is one of the earliest proponents of social media in his country. He became a member of the Cisco Greater China Social Ambassador Program (a company-wide initiative with the goal of increasing the breadth and depth of SME engagement with social media) shortly after it was launched in November 2011. Thereafter, Muzhi joined Sina Weibo (China’s most widely used micro-blogging site akin to a hybrid of Twitter and Facebook) and created a personal Sina blog which he uses for discussions and educating others about technology.
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Just a few days ago, Cisco received China’s prestigious “2011 Best Corporate Citizenship Award,” given by 21st Century Business Herald and 21st Century Business Review, two of the country’s major media outlets. The award recognizes Cisco’s corporate social responsibility work in healthcare and education in Sichuan province.
See how Cisco is a good corporate citizen in Sichuan, China
Cisco established the Connecting Sichuan program in 2008 — after a catastrophic earthquake left nearly 5 million residents homeless, killed 70,000 people, destroyed thousands of school buildings, and cut off mobile and land-based communications, including Internet access. Read More »
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Every year, the Internet Marketing Committee of China (IMCC) gives out a Golden Award to recognize individuals who have displayed outstanding contributions to the realm of Internet Marketing in Greater China. For 2011, China’s Cisco Interaction Network (CIN) team won the Golden Award, so we wanted to take a moment to highlight their program.
An online initiative launched in China in June 2009, CIN is a communications resource focused upon delivering technology and business content and workshops. Over the past two years, its total registrants have doubled to nearly 42,000 individuals, and workshop attendees have escalated by over 400%, which portrays the fact that an increasing number of Chinese customers are interested in having two-way engagements while learning from technology experts. The program’s efforts were enhanced by online and social media tactics such as quarterly newsletters and consistently communicating with their fans on their Sina Weibo site (China’s most widely used microblogging website akin to a hybrid of Twitter and Facebook).
Why has this program been so well-received by the Chinese market?
Finally, some good news. Amidst the standard fare of predictions of the inevitable decline and fall of US manufacturing, an interesting and encouraging 2011 report has been authored by the Boston Consulting Group (BCG) called “Made in America, Again.”
According to the report, “Manufacturing is expected to return to America as China’s rising labor costs erase most savings from offshoring.” As US states become cheaper locations to manufacture goods compared to other developed countries, the report suggests that by 2015 manufacturing in some parts of the US will be just as economical as manufacturing in China.
Meet Muzhi: Early Adopter of Social Media in Greater China
