You can’t turn around without seeing new stats on the growth of cloud adoption. (One of our favorites stats states that by the year 2015, 50% of all CIOs expect to operate the majority of their applications and infrastructures via the cloud.)
While growth is imminent, many customers are still wary and concerned about risk. To both help partners better prepare for growth and help address customer concerns, we launched the Cloud Partner Program with three tracks: Cloud Builder, Cloud Provider, and Cloud Services Reseller.
On the heels of that news, Gartner released a report titled “Cloud Adoption at Risk without Big Channel Investment.” We’ve summarized a few of the key findings and recommendations for partners:
- Through 2015, cloud service brokerage will represent the single largest revenue growth opportunity in cloud computing.
- The channel has an opportunity to play a significant role in aggregation and brokerage services. The challenges facing enterprises building private cloud services or leveraging public clouds are significantly more complicated than just technology.
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Tags: channel, CIO, Cisco, cloud, Cloud Builder, cloud provider, cloud services reseller, Gartner, global, partner
I love a catchy title! No. Seriously. I really do.
But certain things in business are worth reading, even if you know they’re not very exciting, and you just spread a fresh coat of paint and were hoping to sit back and watch it dry. Channel partner contracts are especially likely to be so excitement-challenged, but don’t let that unfortunate tidbit lull you into a false sense of security. After all, whether we’re talking about battlefields or legal contracts, landmines are never intended to be all that noticeable.
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Tags: advice, best, business, channel, contracts, practices, small
You can’t pick up an IT trade publication these days without seeing an article about cloud computing. This is also becoming rapidly true among general business magazines and even the industry-specific ones. Yes, indeed. Cloud is all the rage. And when there’s this much buzz around something, it’s almost always difficult to separate the hype from the reality.
It’s also become one of those vague Information Technology terms in which the definition can be almost anything at all, depending on who’s talking and what they’re trying to sell. The following definition comes from Wikipedia, and I think it’s as good as any of the ones floating around out there.
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Tags: best, channel, cloud, partner, practices
Very often, technology decisions occur because something broke, or perhaps because something has become so outdated or so difficult to manage that replacement of the offending product is the only way to avoid employee insurrection. But if your company’s technology decisions are solely made during such a state of emergency, then you’ve been missing the boat when it comes to getting the most out of your IT investment.
This is tantamount to driving your car and making left or right turns based solely on traffic conditions and then seeing where you end up at the end of the day. Not necessarily a bad thing if you’re just exploring the area, but it’s not exactly a business class response focused on expense control and profitability in a competitive environment.
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Tags: channel, IT, planning, purchasing, reseller, VAR
The best way to prepare for a meeting with your channel partner depends, in large part, on how long you have been working together. We’re going to look at five key points, assuming that you and the partner are starting from Square One. If you’ve been working with the same partner for a considerable period of time, you may already have done some of these. But be on the lookout for anything you might have missed.
#1: Look at your IT needs from a business perspective, as well as a technological perspective.
This is not as basic as it might sound. What are the pain points of your company? Where are your costs just a little too high? What types of functions are slipping through the cracks? As you can surmise, the true potential of technology runs much deeper than the basics around email, Internet access and whatever applications you currently may be using. Your partner may have some ideas for new software that can remove extra cycles or help your people more effectively track functions that somehow get lost in the shuffle.
#2: Provide an accurate accounting of the systems and software already in place.
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Tags: channel, integration, purchasing, reseller, strategies, VAR