Everyone asks this question at some point. No matter how good of a deal you’ve got, there always comes a time when we hear some isolated data point (usually a price) that makes us question whether we are paying too much for the services of our channel partner. The tricky part is that unless we now the whole story, it’s impossible to know whether we are making an apples-to-apples comparison. Here are eight things to consider:
There has always been brisk competition among channel partners pursuing sales opportunities. But during difficult economies, that competition definitely gets amped-up a notch. The promises can be abundant, and in most cases, the partners are fully capable of delivering on those promises. But like anything else in life, let the buyer beware.
We’ve wrapped up an action-packed week at Partner Velocity in Barcelona, Spain where Cisco partners learned, not only to change their way of thinking about marketing, but also to use social media in innovative ways.
I had a chance to interview speaker and creative director of Thinque Anders Sorman-Nilsson about ideas and how to “thinque funky.”
Anders says that in a highly digital world, high touch (and appealing to our customers’ hearts and emotions) is key. He also talked about thought leaders, those who have unleashed their own inner super heroes, who blaze a trail in new thinking.
What else did partners learn at the event? Here are just a few memorable quotes from speakers.
As a Cisco partner, being profitable is most certainly your number-one priority.
And the new Vice President of Cisco’s Worldwide Commercial Segment Dave O’Callaghan gets it. Dave previously served as Vice President of Worldwide Distribution driving Cisco’s distribution strategy. In his new role, he’ll be responsible for sales, strategy and programs for the mid-size and small markets. (And driving partners’ profits!)
Want to know more about what he’s going to do for you? Then tune into our live video broadcast.
How to participate…
Want to find out what’s in store for Cisco’s transformational partnerships?
We’ll be hosting a live video chat on our Ustream channel with Wendy Bahr on November 5, 2010 at 10:30 a.m. PST. During the broadcast, we’ll get the latest news and info about Cisco’s global and transformational partnering strategy.
So what will Wendy talk about during the chat? Read More »