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Ensure Your Partner can Grow with Your Business

Guest Post by Contributing Author Ken Presti

One of the key elements to choosing the right channel partner is determining whether the prospective partner is properly aligned to grow with your business.

This question typically falls into three buckets. One is from the prospective of technology, both in terms of how you are using technology now, and also in terms of how you will use technology in the future. Perhaps the technologies that you already have in place will be all that you need for the foreseeable future. On the other hand, you might plan to add some capabilities that your chosen channel partner would need to support. Read More »

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Are You Paying Too Much for Channel Services

By Contributing Editor Ken Presti

Everyone asks this question at some point. No matter how good of a deal you’ve got, there always comes a time when we hear some isolated data point (usually a price) that makes us question whether we are paying too much for the services of our channel partner. The tricky part is that unless we now the whole story, it’s impossible to know whether we are making an apples-to-apples comparison. Here are eight things to consider:

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Weeding Through Partner Sales Pitches

By Ken Presti, Contributing Columnist

There has always been brisk competition among channel partners pursuing sales opportunities. But during difficult economies, that competition definitely gets amped-up a notch. The promises can be abundant, and in most cases, the partners are fully capable of delivering on those promises.  But like anything else in life, let the buyer beware.

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Partner Velocity: Unleash Your Inner (Marketing) Superhero

We’ve wrapped up an action-packed week at Partner Velocity in Barcelona, Spain where Cisco partners learned, not only to change their way of thinking about marketing, but also to use social media in innovative ways.

I had a chance to interview speaker and creative director of Thinque Anders Sorman-Nilsson about ideas and how to “thinque funky.”

Anders says that in a highly digital world, high touch (and appealing to our customers’ hearts and emotions) is key. He also talked about thought leaders, those who have unleashed their own inner super heroes, who blaze a trail in new thinking.

What else did partners learn at the event? Here are just a few memorable quotes from speakers.

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Join a Live Video Broadcast on Partner Profitability

As a Cisco partner, being profitable is most certainly your number-one priority.

And the new Vice President of Cisco’s Worldwide Commercial Segment Dave O’Callaghan gets it. Dave previously served as Vice President of Worldwide Distribution driving Cisco’s distribution strategy. In his new role, he’ll be responsible for sales, strategy and programs for the mid-size and small markets. (And driving partners’ profits!)

Want to know more about what he’s going to do for you? Then tune into our live video broadcast.

How to participate…

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