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New Book Helps You Embrace Collaboration, Increase Profits

February 3, 2012 at 12:15 pm PST

Do your customers talk about optimizing team performance? Do they struggle with new ways to increase their competitive edge? Are they looking for ways to scale their most precious resources? Then it’s time for you to step up as your customers’ collaboration expert.

Collaboration will be the business opportunity of the decade, and partners who can help move their customers through this transition will see their revenue grow. But you have to be able to speak the language of collaboration and understand its true meaning in a connected world.

But how do you learn and embrace this new language?

A new book provides the lowdown you need to share how improved collaboration represents the best opportunity for business leaders to tap the full range of talents of their people, move with greater speed and flexibility, and compete to win over the next decade.

That new book is called, The Collaboration Imperative: Executive Strategies for Unlocking Your Organization’s True Potential. Cisco’s very own Carl Wiese, SVP Global Collaboration Sales, and Ron Ricci, VP Corporate Positioning, wrote this book for business leaders in all industries around the world and to help our partners have a new conversation with customers.

Find out more about what’s inside the book and how you can buy it for a special partner discounted rate.

Read More »

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Increase Wallet Share–and Help Customers Get More from Their Networks

February 1, 2012 at 7:07 pm PST

It’s quiz time! Which of the following is true?

a) Every second, one hour of video is being uploaded to YouTube.

b) Four years from now, there will be 7.1 billion mobile connected devices.

c) By 2015, Internet traffic volume will be the equivalent of downloading every movie ever made.

d) All of the above.

I’ll give you a moment to ponder…give up? The answer is d: all of the above.

Are your customers ready for this influx of data, video, and devices? Not to worry. Cisco has you—and your customers’ networks—covered.

Today, Cisco is again leading in switching innovation by supporting 100, 40, and 10 Gigabit over Ethernet (GE) for Cisco Nexus and Catalyst switches. These advancements are fully scalable, intelligent, and cloud-ready—and apply to the campus and data center.

For partners, this provides a very profitable opportunity to help customers improve and upgrade their networks as they embrace cloud computing and mobility, continue to load up the network with video, and struggle to get their arms around the data deluge.

So how do you begin the conversation with customers? Read More »

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Engaging A Partner-Centric Approach with Cisco Services

Making Cisco easier to do business with. That is one of the committments the company outlined this year as part of its refinements and evolution.  The results in doing so continues, we hope you see it and feel it. That promise shows up in many places across the company including our Services business.   Services  is one area of any business that is multifaceted, no doubt.  At Cisco it’s a  differentiated strategy that we bring to the market because of our  partner-centric approach. Services provides a huge opporutnity for our partners,we recognize that and it  now represents 40-50% of Cisco channel partners business, up from 20 percent just  five years ago.  

 Partners participate in the Services opportunity at every level, from the largest global customers to the local small business. Our partners are the extension our Services arm. And that’s not just “lip Service” --to back it up Cisco is taking the next step forward to further clarify our sales engagement model and drive consistency in the field to continue  momentum with absolute clarity.  We just published our Services Rules of Engagement to provide our partners with a definitive road map for how to engage with Cisco Services and maximize their Cisco Services investment. Specifically the document does the following:

Defines the partners role in the selling and delivery of Cisco services
Helps partners build a collaborative and predictable field sales and delivery model
Gives partners easy steps to driving accelerated customer adoption of smart services capabilities
Delivers a clear field escalation process should a mishap occur
Describe the sales compensation neutrality strategy

You be the judge as to how this really works, your outside voice and views are a great reality test. Let us know what you hear and how we are doing, we think we are off to a solid start, so let’s engage.

 To learn more, click here and check out a blog by Raja Sundaran VP WW Services Partner Organization on the Rules of Engagement that talks more about Cisco’s approach and “tasty” opportunity for our partners.

Hit the video below  from Keith Goodwin, SVP WW Partner Organization, and Bob Singleton, SVP WW Services Partner Organization on our  Services Go-to-Market model and ways partners will benefit.  

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Collaboration in the Cloud: Here to Stay

This certainly has been a monumental year for Cisco’s Hosted Collaboration Solutions (HCS), as many service providers such as Verizon and Orange Business Services, embraced the cloud and the potential services that can come with it. In the case of  their business customers, these service providers now offer them a slew of unified communications tools (such as video conferencing and mobility solutions ) through the cloud to allow  their employees to communicate and collaborate wherever they are and on whatever device.

Even our partners are seeing the value that collaboration via the cloud can offer its customers; as one of our channel partners, Neutral Tandem, announced yesterday. As an expert in operating and managing IP networks, Neutral Tandem introduced the first cloud-based collaboration service in the United States specifically developed to be resold by Cisco’s Value-Added Reseller (VAR) community and System Integrators (SIs). The service, based on Cisco’s HCS, will enable VARs/SIs to deliver a full suite of unified communications and collaboration applications.

I guess you can say that cloud collaboration is in full swing as it continues to gain traction steadily in the market. Read More »

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Multi-Vendor vs. Single-Vendor: Making the Choice

Guest Post by Contributing Author Ken Presti

The IT industry has long debated the benefits of single-vendor networks vs. multi-vendor networks. We sometimes act as though this discussion were unique or somehow surprising. But that’s not really true. After all, the people at Coke never asked you to drink Pepsi. And the folks at General Motors were never really all that taken with the idea of you tooling around in a Ford or a Lexus. So every time I hear about the benefits of single-vendor, a part of my brain thinks, “This just in!…… A sales guy thinks you should buy his products!”

But another part of my brain also recognizes that IT systems are different from cars. You buy your car from a single vendor. With the possible exception of hobbyists and other gear-headed types, nobody buys or designs cars that are part Chevy, part Toyota, and part Lamborghini. A Chevyoghini? Never mind.

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