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Cisco Master Partners Turn to the ‘Clouds’ to Expand their Business

You’ve seen a number of posts on the Channels blog recently about cloud and the growing opportunity. But don’t just take our word for it. Several of our Cisco Master Partners took time to tell their stories. Specifically, how embracing the world of many clouds is helping them expand their value to customers—and increase their bottom line.

Those generously sharing their insights today include:

But before you dive in and read their stories, the Channels blog wants to say, “Thank You!” We truly appreciate and value our partners’ insights. And for the rest of you, don’t forget to visit the new cloud content on and learn more about Cisco Collaborative Professional Services.

Meanwhile, let the cloud journey continue! Read More »

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Cisco and Our Partners: Building a More Valuable Relationship

At Cisco, we know that our relationship with our partners is vital—80 percent of our revenue flows through our partners, and without your commitment to us, we would not enjoy the successes that we have. But we also know that we have to earn your business and your loyalty every day. You tell us that you value our relationship and many of the things Cisco brings to the table, like technology innovation, practice enablement, profitability programs and our unique partner-centric sales and services go-to-market model.  I consider this our Cisco Partnering Value Proposition and we are committed to these core tenants.

As I shared at Partner Summit in San Diego, being “In it to Win it” means taking our  relationship to a new level, and that means helping you  maximize your business value and optimize your Return on Cisco. So how do we do that?

Watch this video clip of my General Session presentation at Partner Summit to learn more about what I mean when I talk about your Return on Cisco.

As we see it, a partner’s Return on Cisco is comprised  of the Cisco Partnering Value Proposition I mentioned, and a new concept we’re calling an Investor’s View of Partner Valuation.  Read More »

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Partner Summit 2012 Kicks Off in San Diego!

Cisco Partner Summit 2012 began today in San Diego for those attending onsite. There’s a lot of excitement in the air, and we’re thrilled to begin meeting partners, attending sessions, and sharing top news.

We know a few of you are already here, but for those of you arriving later today, or joining us on Virtual Partner Summit, don’t forget to refer to the handy checklist we created to help you navigate the event. You’ll find key information about our Partner Summit Ambassador bloggers who will be providing partner perspectives, our new Roving Reporter who will be providing the inside scoop, how you can win an iPad or snag a t-shirt, and how to stay updated on all the Partner Summit news as it happens.

And speaking of Virtual Partner Summit, have you registered yet? There’s still time to register, so make sure you head over to the Cisco Virtual Partner Summit 2012 page. Once you’ve registered, start building your personalized agenda under the sessions tab so that you don’t miss out on any of the action.

What kind of action you ask? Well, on Tuesday, April 17 at 9 a.m. PST, we’ve got John Chambers, Keith Goodwin, and Edison Peres kicking off the event at the Global General Session. We also have Executive Chats, where you can interact directly with executives; Geo and Theater Sessions; guest speakers; and Business Transformation Breakouts happening throughout the week. I also hear there may be some exciting entertainment, so make sure you tune in.

If you can’t make the event live or virtually, replays will be available on the Cisco Virtual Partner Summit 2012 platform each evening and for 30 days after Partner Summit.

Have we piqued your interest? Join us for a photo tour of the Cisco Partner Summit 2012 venue and check out some of our favorite tweets and moments of the event so far. Read More »

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Cisco Partners with EMC on VSPEX

Yesterday, I had the honor to participate in EMC launch of VSPEX, a new EMC channel program designed to deliver virtualized infrastructure solutions for the private cloud.  We are collaborating with EMC to deliver these pre-tested infrastructures that combine EMC storage solutions with Cisco UCS and Nexus networking solutions and our other ecosystem partners, Citrix, Microsoft, and VMware. Cisco solutions are incorporated in 13 of the initial EMC VSPEX configurations.

Our customers have been telling us that they want data center infrastructure solutions that are easier to deploy but offer the best of breed vendors.  In 2009, Cisco and EMC  launched a joint venture, VCE , that delivered the Vblock converged infrastructure that integrated our technologies to help our customers accelerate their cloud infrastructure deployments based on VMware.  We have been very pleased with how our larger enterprise and Service Provider customers and channel partners have responded to the Vblock solutions.

Now EMC is expanding the flexibility of these integrated solutions with EMC VSPEX.  EMC VSPEX and Cisco Validated Designs offer our customer more “choice” when it comes to choosing an integrated data center solution that meets their needs – while taking the out the risk for our customers by ensuring the integrated designs have been pre-tested in Cisco and EMC labs.

For our Cisco channel partners, integrated solutions offer more market opportunity in selling complete, highly-flexible solutions to their customers, resulting in a higher attach rate of components, and a bigger sale – which will be good news to our thousands channel partners flying down to San Diego for our Partner Summit conference.

Here I am (Wendy Bahr) with Chris Panzeca at EMC’s VSPEX event on April 12, 2012.

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Top Cisco Partner Headlines: Join Partner Summit, Get Your ‘Game On’ with UCS, Be Part of the BYOD+ Revolution, and More!

Love the sun? Love the beach? Then you’ll love Partner Summit.

What? You can’t attend in person?

No worries. In this episode of Partner Update, you’ll learn how to attend without leaving home. Seriously. Just fire up your laptop, stick an umbrella in a cool drink, and voilà you’ll be there—virtually. And you’ll have the opportunity to win even cooler prizes!

We also give you the inside scoop on Partner Summit’s Roving Reporter, how to get up to speed on UCS, Cisco’s game changing BYOD+ solutions, “appifying” the Cius to increase sales, and more.

But before we dig into the details, we have a Special Alert that didn’t make it into this week’s update! All of the interviews we recently filmed at Partner Velocity are now available on our YouTube channel. Find out ways to fascinate customers from expert Sally Hogshead, best-selling author Daniel Pink tells you how to motivate your team, former Kodak CMO Jeffrey Hayzlett tells you how to drive change, and more. Like what you saw? Watch full keynote replays on the Partner Velocity site.

Now, back to our update. Take less than five minutes now and tune in for your Cisco partner news.

Would you rather read the news? We’ve included links, descriptions, and details on each item covered in our newscast. Read More »

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