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Superheroes of the Cloud Part Two: Be in Touch with your Customers

In my journeys of talking to IT organizations I come across individuals who really stand out in their drive and passion to transform their organization and achieve a pragmatic cloud for their stakeholders.  This is the second in a series of Blogs on the Superheroes of the Cloud.  What makes these individuals and their organizations special is that they distinguish their organizations by having a unique angle to their Journey to the Cloud.   I won’t spell out the exact formula but I will offer some tidbits on why I am impressed by these superheroes.

The move to the cloud and the force of that current has surprised analyst, vendor, and customer alike.  We at Cisco believe in a strong Partner Ecosystem to support our customers in their journey.  Four years ago we had probably a dozen experts in Intelligent Automation Software on the planet.  Today that number probably exceeds 200 and will be soon be above 1000.    We are actively training and enhancing expertise at our IA for Cloud partners so that they can help their clients leverage the value of our cloud stack.

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Virtual Analyst Perspective: Your Invitation to ‘Sit Down’ with Industry Analysts—for Free!

June 14, 2012 at 10:32 am PST

Analysts bring years of experience and broad industry knowledge to their clients. They also perform valuable market research and trusted competitive analyses. But tapping into these resources can be tough, because of their busy calendars.

That’s about to change! Cisco is introducing the Virtual Analyst Perspective (VAP), a pilot program that gives partners a seat at the table with well-regarded industry analysts.

It begins on June 27, as Cisco hosts two, one-hour VAP webinars. It’s completely free—partners just need to register to participate. (Editor’s note: The event is finished, but you can click here to listen to the entire Virtual Analyst Perspective replay.)

VAP’s first guest is Zeus Kerravala, founder and principal analyst with ZK Research, a division of Kerravala Consulting. He’ll share directly with partners his expert insight on how trends can affect your business portfolio—and how to transform your business for the future. Read More »

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The CDN Marketplace Solutions Catalog is Now ‘Open for Business’

June 4, 2012 at 2:12 pm PST

Enjoy finding a needle in a haystack? Didn’t think so. That’s why Cisco has introduced the Cisco Developer Network (CDN) Marketplace.

This brand new platform is your go-to “storefront” to quickly find the value-added solutions needed to help solve your customers’ most pressing business challenges. By tapping into the marketplace’s Solutions Catalog, partners have access to more than 700 developers selling 1,100+ products and solutions—each of which dovetails to existing Cisco offerings.

The CDN Marketplace enables collaboration among customers, partners, and developers—all with a focus on accelerating the sales process and helping you increase revenue.

In addition to the Solutions Catalog, the CDN Marketplace includes Cisco AppHQ, which offers Cisco and third-party Cius apps in support of your customers’ mobility initiatives.  Read More »

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Cisco Master Partners Turn to the ‘Clouds’ to Expand their Business

May 22, 2012 at 6:18 am PST

You’ve seen a number of posts on the Channels blog recently about cloud and the growing opportunity. But don’t just take our word for it. Several of our Cisco Master Partners took time to tell their stories. Specifically, how embracing the world of many clouds is helping them expand their value to customers—and increase their bottom line.

Those generously sharing their insights today include:

But before you dive in and read their stories, the Channels blog wants to say, “Thank You!” We truly appreciate and value our partners’ insights. And for the rest of you, don’t forget to visit the new cloud content on Cisco.com and learn more about Cisco Collaborative Professional Services.

Meanwhile, let the cloud journey continue! Read More »

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Cisco and Our Partners: Building a More Valuable Relationship

At Cisco, we know that our relationship with our partners is vital—80 percent of our revenue flows through our partners, and without your commitment to us, we would not enjoy the successes that we have. But we also know that we have to earn your business and your loyalty every day. You tell us that you value our relationship and many of the things Cisco brings to the table, like technology innovation, practice enablement, profitability programs and our unique partner-centric sales and services go-to-market model.  I consider this our Cisco Partnering Value Proposition and we are committed to these core tenants.

As I shared at Partner Summit in San Diego, being “In it to Win it” means taking our  relationship to a new level, and that means helping you  maximize your business value and optimize your Return on Cisco. So how do we do that?

Watch this video clip of my General Session presentation at Partner Summit to learn more about what I mean when I talk about your Return on Cisco.

As we see it, a partner’s Return on Cisco is comprised  of the Cisco Partnering Value Proposition I mentioned, and a new concept we’re calling an Investor’s View of Partner Valuation.  Read More »

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