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Partner Success Strategies: How to Automate and Digitize Customer Engagement

A digital transformation is already upon us.  Customer buying behavior is dramatically different than it was 10 years ago.  If you haven’t adapted already, growing your business may require big shifts in the way you do business.

It’s no surprise that your customers prefer to do business online.  They are buying more online services, subscriptions, and cloud-based solutions than ever before. This digitization in buying behavior means fewer phone calls and less face time, which can make it difficult to differentiate from your competitors and provide the extraordinary customer experience that consumers have come to expect. While on the surface, these trends may seem like an obstacle to growth, forward-thinking organizations are taking advantage of the digital shift, modernizing their customer engagement model, improving customer retention and growing revenues.

The Cisco Global Customer Success (GCS) organization has been hard at work developing a model for customer engagement that puts our partners front and center in the digital sales process, making it easier for you to sell—and easier for your customers to buy in a digital world. Unifying people, process, analytics, and automation, this proven methodology not only simplifies sales, but also helps to create customers for life. If that sounds too good to be true, or too complex for your business, then you’ll want to attend our January 19 webinar, “How to Automate and Digitize Customer Engagement.”

You’ll learn how data-driven, automated selling motions can help you connect more effectively with your customers throughout their journey with you—from the moment a product or service is purchased; to the point that it is adopted; and across the important upsell, cross-sell, renew, and refresh phases. Through an intelligent approach to digital engagement, you’ll be in position to reach out to the right customers at the right time with the right offers throughout each of these stages. You’ll also discover untapped opportunities, along with new ways to scale your sales practice, reduce costs, and gain greater profitability.

Most importantly, with the right digital strategies and tools, you can help your clients achieve stronger business outcomes, which means they’ll increase their trust in you.

Ready to hear more? Sign up for our January 19 Customer Success Talks webinar.

Webinar Details

Webinar Title:           How to Automate and Digitize Customer Engagement

Date and Time:         January 19, 11:00am PT

Register:                    Register Today

Key Takeaways

  • Learn how to use digital engagement to nurture sales throughout all phases of the customer journey;
  • Harness the power of data to identify new sales and renewal opportunities and proactively address them with your clients;
  • Improve product and services adoption to help customers get the most value out of their Cisco investments;
  • Scale your business, reduce costs, and increase profits through the use of strategic new tools

 

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The Power Of Partnering: Microsoft Recognizes FlexPod Partner Innovation

Cisco is proud to celebrate its five years of partnering with NetApp in delivering unprecedented value to customers with the FlexPod integrated infrastructure solutions. This innovative collaboration has helped simplify and modernize enterprise IT so that organizations can achieve better business outcomes. In its first five years, FlexPod has experienced incredible growth, generating shared revenues of $5.6 billion. And today, more than 6,300 customer organizations and 1,100 partners worldwide have experienced how FlexPod lets them reimagine what technology can do.

The power of partnering with NetApp was further validated when Cisco and our partners were recently recognized as Microsoft Partners of the Year in two categories with integrated solutions built on FlexPod.

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(L: Satya Nadella, CEO of Microsoft, shares a special moment with Rick Snyder, SVP Americas Partner Organization at Cisco, at the 2015 Microsoft Worldwide Partner Conference in Orlando R: Jennifer Hewlett, Director of Global Technology and ISV Partner Marketing at Cisco receives the Microsoft Partner of the Year Award from Phil Sorgen, Corporate Vice President—WW Partner Group at Microsoft.  )

First, Cisco, NetApp and Dimension Data received Microsoft’s Partner of the Year Award in the Modern Data Center, Customer Focus, category for the work in creating the Zero Touch solution at ING Direct. Cisco, NetApp, Microsoft and Dimension Data teamed to create a fully integrated solution that enables ING DIRECT to meet its customers’ online needs by speeding the release of new products to market and never having to take any banking application down ever again. The solution implemented was Microsoft Private Cloud on FlexPod—a computing, networking, and storage solution developed by Cisco and NetApp.

Additionally, Cisco partner, Scalability Experts, was named the Microsoft Data Platform Partner of the Year for the amazing results attained with the SQL Server 2014 on FlexPod at Iforium.  For example, after testing up to 50,000 concurrent users of Iforium with the Flexpod Data Center for Microsoft Private Cloud, Scalability Experts found 208% faster transaction response times and 250% faster page response times which are impressive results especially when considering that a few millisecond differences in response times can mean the gain or loss of millions of dollars

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Capitalize on the Windows Server 2003 Migration Opportunity

Infographic. Modernize Your Data Center with Windows Server 2012 R2. July 2014-1Today’s IT leaders want more from their data centers – and their technology partners. Customers want their technology partners to work together to deliver integrated solutions that enable business innovation. They can’t be limited by aging infrastructure and legacy platforms. With the end of support for Windows Server 2003 rapidly approaching, Cisco channel partners have an opportunity to help their customers migrate to a modern data center solution based on Cisco UCS and Windows Server 2012 R2.

Microsoft will end support for Windows Server 2003 on July 14, 2015. After this date, security updates will no longer be available and customers will be exposed to significant compliance and security risks. With millions of Windows 2003 servers still in production, channel partners have an opportunity to grow their UCS and Microsoft revenue with value added services including:

  • Design and manage the migration of customer environments from Window Server 2003 to Widows Server 2012 and Cisco UCS
  • Design and manage server consolidation projects
  • Plan, build, and manage the transition to Microsoft Private Cloud on UCS integrated infrastructures

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Build a Profitable Cloud Practice with Cisco’s New Cloud Collateral, Tools, Demand Generation Assets—and Live Webcast

Know anyone interested in cloud solutions? Try enterprises, service providers, small businesses, and governments. Maybe a better question is: Who isn’t looking to the cloud to solve their most pressing business challenges?

But can your customers leverage cloud today? The answer is absolutely yes. Cisco CloudVerse delivers on the promise of cloud. With your help, it creates the agility and efficiency your customers long for—all with the opportunity to increase profitability, reduce expenses, and implement innovative new business models.

How you ask? It’s easy. CloudVerse is a powerful set of capabilities that uniquely enable the world of many clouds, bringing together the intelligence of the network, the power of the data center, and the flexibility of cloud applications. This adds up to a compelling and assured cloud experience, with applications and services securely delivered from the world of many clouds—anywhere, at any time, on any device.

Got your attention? Good. Read more to learn about our latest partner resources designed to help you grow your cloud practice.  Read More »

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Partner Summit 2012: John Chambers Shares Cisco’s Partner-Centric Strategy

Last week’s Partner Summit brought together thousands of Cisco partners, both onsite and virtually. We hope you had as much fun as we did!

John Chambers, our Chairman and CEO, also had a great experience at the summit and took time out to chat with the Channels blog team about his overall strategy and experience at the event. He shared his observations about the summit’s key takeaways for partners, including Cisco’s emphasis on being a partner-centric company, a clear vision of where the market is headed and a roadmap for execution, and a commitment to continuing to listen to partners.

“We are committed to our partners,” he said. “As a company that does 80 percent of business through our partners, that will not change.”

At Cisco, partners are part of our extended team, part of our company’s DNA, so we’d like to recognize the winners of our Partner Awards that Cisco executives announced during the Partner Summit Global Awards Reception last week. We’d also like to recognize the winners of our Quote Contest. Congratulations to all of our partners!

Want to see who won? Read More »

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