It is not often you get a peek in the behind scenes of the Cisco Employees who put their personal lives on hold to support a major event like Cisco Live. I am very sure this blog will not do justice to sharing one person’s perspective, but lets give it a try shall we?
Advocacy is a term we have been hearing more often in the recent years. It’s not a new term but one that has been reinvigorated in the context of the online world. Social media is playing an increasing role in the purchase cycle, resulting in more focus on post-purchase engagement on the web.
The Customer Journey Has Evolved:
The post-purchase phase is a key component in building brand loyalty and advocacy. I have borrowed the following graphic to show the evolution of the online customer journey: Read More »