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Put the Word “Fan” Back into Your Facebook Fan Page

November 15, 2010 at 10:21 am PST

There is a reason for the word “fan” in “Facebook fan page”. It’s there to imply interactions with your fans, right? Well, only partially. An effective Facebook fan page not only provides a platform for business-to-fan conversations but it also helps enable fan-to-fan interactions. Last week you heard from Charlie how the Cisco Networking Academy team is using Facebook. This week’s story is about the Linksys Facebook fan page. As Brenna Karr (@BrennaNoD) Social Media specialist for the Linksys brand within Cisco Consumer Products put it so nicely: “You’re not running the conversation, you’re playing in their space. Be one of them.”

1. Know Your Target Audience…On Facebook

Understanding your target audience is one thing, but an understanding of how to provide information that is interesting and relevant to your fans on Facebook is another. Defining the purpose of your page and then creating content and engagement opportunities that suit your fans is critical to success.

2. Encourage Your Fans to Share and Comment

Corporations are starting to get the hang of asking questions on their Facebook pages to encourage conversations with their fans. This is a good thing. But what the Cisco Consumer Product team has done well is taking these conversations to the next level – by asking their fans to share their content and comment on each other’s posts. In other words, they encourage conversations amongst their fans. Encouraging fans to share content can help exponentially spread the word. And by asking people to comment, you can help create a deeper engagement which in turn gives people a reason to come back to your page. Just remember to make the call to action visible and straightforward.

3. Enable User-Generated Content

In the spirit of community enablement, the Cisco Consumer Products team introduced the “Linksys: Show Us Yours” program in the summer of 2010. This 2-month challenge targeted Twitter and Facebook  fans, Read More »

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