It’s that time again — time to join 101,000 like-minded gadget and innovation enthusiasts for the “main event” in consumer technologies: The Consumer Electronics Show, in Las Vegas.
We’re coming in heavy this year, in terms of news and announcements, all under the banner of “transformation through innovation.” At our demos showcase at The Wynn Hotel , we will be displaying our “Infinite” suite of cloud-hosted and managed video solutions, designed for service and over-the-top video providers who want to get up an running super-fast — without building out an entire lineup of on-premise gear. We will reveal new features and capabilities of our Infinite Video solution enriched by the recently announced acquisition of 1 Mainstream, featuring a white label UI running on iPads, Android-based devices, Apple TVs and OTT boxes, plus roadmap items that I won’t detail here, but will gladly show you when you come by.
We will also introduce new solutions for Read More »
Tags: CES, cloud, cloud dvr, cloud wi-fi, Connected Home, hevc, Infinite Video, Smart City, V2P, video, virtualization, virtualized video processing
Guest Blog by: Steve Gorretta, Manager, Product Management, Cisco Service Provider Software and Solutions
When you hear Cisco leadership discuss the transformation of our business and the drive to be the #1 IT company, you will no doubt hear some recurring themes around cloud management, big data analytics, security, and Internet of Things (IoT). These themes play a major role in how Cisco drives value across every major market, and the same can be said about a space to which we can all relate: the Connected Home.
As I’ve discussed before, the home network is a constantly evolving intersection of devices, applications and content that provide both convenience and confusion for consumers. The emergence of the IOT-enabled home (or “smarthome”) means even more devices, including appliances and sensors, are now joining that landscape. Our strategy at Cisco is to provide service providers with applications that simplify and enhance the connected home experience, and allow them to monetize new opportunities that emerge as the home evolves. We already manage many millions of subscriber home devices with Cisco Prime Home, and we are expanding the portfolio with some exciting new applications that build on that strategy.
At CES this January, we will be demonstrating the entire suite of Cisco Connected Home software applications, which are geared towards helping service providers and their subscribers gain better visibility, security, and reliability from their digital home. One new offer, Cisco Home Guard™, provides complete cybersecurity protection for all devices in the home, and perfectly complements the monitored home security offered by some ISPs. We are also launching Connected Analytics for Home, part of Cisco’s broader Connected Analytics initiative, which enables real-time and historical analysis on a wide range of connectivity and security issues within the home.
In addition to these applications, Read More »
Tags: CES, Cloud Management, connected analytics, Connected Home, CPE, home network, Service Provider
The tech-fest that is the annual International Consumer Electronics Show (CES) is just under a month away, and we’re celebrating it with a live Tweet-chat from Las Vegas, to dig into the intersections between devices, and the cloud.
The numbers alone make it a big topic: An astonishing 80% of the world’s Internet traffic will be video by 2019, according to our latest Visual Networking Index, and the average household will have nearly five (4.3, technically) Internet Protocol/IP connections. (Bet you a dollar your house already has more than 4.3…)
That’s why the interplay between devices and cloud is Read More »
Tags: CES, ciscochat, cloud, Tweet Chat, video, virtualization
Tradeshows and events are practically synonymous with the technology industry – after all our industry produces some of the largest ones in the world. Whether it’s unveiling new products or participating in keynote sessions, today’s conference experience does not begin and end on the show room floor.
Rather, social media is the heartbeat of the event – shaping how attendees, partners, influencers and customers experience the show in real-time.
In my role at Cisco, I’ve seen first hand how the power of social media can drive the tradeshow experience. Whether it’s hosting a tradeshow, such as Cisco Live, or participating in an industry event, here are some social media best practices to consider as you prepare for your next show:
Social in Command
In 2013, we debuted the Cisco Live Social Media Hub – the first-of-its-kind social command center. The Social Media Hub not only monitors and reports on event and industry conversations, but also offers deep insights into how in-person attendees and external audience members engage before, during and after with the show.
For example, since the Hub is staffed with social media engagement experts, graphic designers, analytics specialists and logistics personnel, we can capture real-time data trends and use the insights to guide the development of engaging content and socially shared graphics.
The results have been nothing short of astounding:
- On average, the number of impressions generated per day during Cisco Live US 2014 (#CLUS) totaled nearly 59 million.
- Comparing the use of #CLUS in 2013 vs. 2014: #CLUS was used 35,500 times in 2013 and 47,365 times in 2014; an increase of over 33% year-over-year.
- Two Cisco executives Trended NATIONALLY on Twitter during their keynote with the high volume of social engagement; all organic – no paid.
Recently, we have begun rolling out localized versions of the Hub to support other Cisco Live events around the world, such as Cisco Live Melbourne (#CLMel) in March. Although smaller in scale, the localized versions pack a serious social punch – bringing participants closer to the action than ever before.
Stealing the Social Show
It might be easy for Cisco to be front and center in social conversations at our own events, but how can we rise above the noise and make a social impact at some of the largest tech tradeshows around the globe, such as the Consumer Electronics Show (CES) and Mobile World Congress (MWC)?
Our teams have seen stellar results from engaging live-tweets, the development of real-time content creation, such as videos and graphics for social sharing and more.
For example, as a result of our social media efforts at this year’s Consumer Electronics Show (CES), Cisco received a total of 4,002 conversations, with an estimated 13.8 million impressions! These figures support the fact that strategic and insightful social content can help brands stay top-of-mind in a highly-competitive social environment.
Stay tuned as I share more social media best practices in future posts. In the meantime, be sure to leave a comment and share your thoughts about what makes social media a success at tradeshows and events.
Tags: CES, Cisco, cisco live, digital, social media, social media best practices, tradeshows
In the go-go-go marketplace that is pay television, one of the most important raw ingredients for success is the ability to rapidly respond to competitive interlopers of all stripes — online and over-the-top, in addition to the “known” / traditional video purveyors. This is particularly true for satellite video providers. Their ability to quickly upgrade the installed base of consumer premise equipment (CPE), and all the associated services, is somewhat trickier than their competitors, for many reason reasons.
Most of the installed base of boxes lacks a two-way or “return” channel, and where there is one, it doesn’t necessarily operate in a “managed” environment. Meaning the satellite provider doesn’t control it, and there is no guarantee of connectivity.
So how can satellite-based service providers efficiently build Read More »
Tags: CES, CES2015, Cisco, cloud video, connected devices, CPE, pay television, satellite provider, satellite solutions, Service Provider