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The CDN Federation: Spreading Benefits Across the Web-Video Value Chain

Whether driven by live sports or blockbuster movies, the explosive demand for Internet video keeps rising. Increasingly, consumers want it all, and they want it on any device, at any time. Indeed, by 2015, Cisco projects a quadrupling of IP traffic, 90 percent of which will be video.

This is an exciting trend, for sure. But headaches abound, up and down the value chain. For service providers (SPs), this torrent of web content places an undue burden on the network. And SPs gain little in revenue, since over-the-top content providers often outsource the distribution of their material to pure-play content delivery network (CDN) companies. Meanwhile, the content providers—who increasingly charge consumers for their offerings—fear that they may not be able to maintain standards of quality. As for those paying customers? They want their video now, and they expect it to stream perfectly.

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Medianet at ASIS – Plugfest!

It was a very fruitful week at the ASIS, and we wish to thank all our IP Surveillance Camera partners for taking the time and interest to work with us on interoperability verification testing of their products with Cisco Medianet. Plugfest has indeed triggered interest in all our partners, and they have been as excited as we are on this partnership. The concept of the network being a fundamental platform for rolling out various services that facilitate deployment and management of rich media networks has been very well received. Partners have shared how important this could be for them, especially in terms of making their solutions more deployable and with regard to customers seeing improved value in their products. Hence, the stage is very well set for building on two key priorities for Cisco: the Network as a Platform vision and Video.

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Announcing the MSP CDN Program Including the IVT Program, Plugfest!

One of the key objectives of Medianet is to integrate a smarter network with various media endpoints in order to simplify end-to-end deployments and operations and to enhance quality of experience for the end user. We are very happy to announce Plugfest as a strategic step forward towards meeting this objective. Plugfest is an Interoperability Verification Testing (IVT) event to be hosted at the ASIS show (booth 213) in Philadelphia, September 10- 12, 2012. Plugfest at the ASIS will be focused on verifying IP Surveillance Cameras within a Cisco network.

We are very pleased to announce Plugfest for you. Plugfest launches the Media Services Proxy (MSP) capability as part of Cisco Medianet solutions. This would be a very good opportunity for you to get your cameras verified with the Cisco’s Medianet-enabled network by just plugging your camera in. There is no additional development or change required on the end points provided there is compliance to standard based protocols like RTSP, SDP and mDNS, which MSP is based on. On successful verification, your organization along with qualified camera models and the capabilities they have been tested against would be listed on the CDN (Cisco Developer Network) partner page. You would also get the Cisco CDN “Compatible” logo that can be shared externally! You can find all details on Plugfest on the CDN MSP portal. Read More »

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The CDN Marketplace Solutions Catalog is Now ‘Open for Business’

June 4, 2012 at 2:12 pm PST

Enjoy finding a needle in a haystack? Didn’t think so. That’s why Cisco has introduced the Cisco Developer Network (CDN) Marketplace.

This brand new platform is your go-to “storefront” to quickly find the value-added solutions needed to help solve your customers’ most pressing business challenges. By tapping into the marketplace’s Solutions Catalog, partners have access to more than 700 developers selling 1,100+ products and solutions—each of which dovetails to existing Cisco offerings.

The CDN Marketplace enables collaboration among customers, partners, and developers—all with a focus on accelerating the sales process and helping you increase revenue.

In addition to the Solutions Catalog, the CDN Marketplace includes Cisco AppHQ, which offers Cisco and third-party Cius apps in support of your customers’ mobility initiatives.  Read More »

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On Transitions, CDN Interconnects, and Why You Should Not Miss Scott Puopolo’s Keynote at CDN World Summit

This is my last blog. Well, last blog as a guy focused on the video service provider segment. A few weeks ago, I accepted a role within Cisco to lead our Service Provider Mobility marketing efforts for our rapidly growing mobility business.

Almost immediately upon telling people of my move, the ribbing began: “Challenge junkie!” “You just can’t get enough, can you?” And so on.

I suppose it’s true. I spent the last four years helping to craft a vision and product portfolio for IP video. First, we called it “3rd wave of Video”, knowing we were onto something big.

When we finally got our arms and our engineering resources around it, we gave birth to something magical that we call “Videoscape.” It’s an umbrella term for everything that’s required to successfully transition to IP video – from Media Data Centers, to CDNs, to gateways, and everything in between.

Last week, in fact, we strengthened that portfolio even more with our acquisition of BNI Video – a group of entrenched cable veterans who will significantly augment our ability to provide CDN analytics, as well as session and process management for end points seeking IP video.

So, it’s an exciting time to be transitioning, and I remain fully and enthusiastically committed to those budding realities.

But enough about me. Let’s talk about my colleague Scott Puopolo, who will present at the CDN World Summit in London. In his keynote, Scott will give a detailed look at a first-ever pilot of an open CDN federation trial that British Telecom, KDDI, Orange, SFR and Telecom Italia participated; we anticipate more service providers to join the effort within the coming weeks and months.

Meanwhile, and along the same lines, our own François Le Faucheur took the initiative to volunteer his time and efforts as co-chair of a new IETF working group, the CDN Interconnect (CDNI), to flesh out the critical technology components and direction for federated CDNs. (Well done, Francois!). You can find a recent post by Francois on his IETF standards work here.

Federated CDNs optimized for video are important because of the explosion in IP devices capable of displaying video, and the corresponding tsunami of video traffic flowing into those devices. Service provider CDNs fulfill a unique role in enabling a high QoE for rich media services on a global footprint , but they’ll not go far enough if they’re not interconnected.

This is all about creating a market, and it’s happening. I’d be remiss if I didn’t mention the critical enabler in all of this -- our Cisco CDS, as part of the Videoscape portfolio, which is comprised of both a business and technology architecture for IP video to flourish. In other words, it’s not just a product play.

This is why you won’t want to miss that keynote. It’s an exciting (understatement) and important milestone in the migration to all-IP, in general, and IP video, in specific. For me, it’s a validation of the work we’ve done for so long to advance the B2B2C promise of Videoscape. Happy trails!

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