Cisco Blogs


Cisco Blog > SP360: Service Provider

The Shift to Content Delivery Networks (CDNs) Supports More and Better Customer Video Experiences

The Internet has emerged as one of the most powerful ways for businesses and consumers to communicate and learn. Its global reach, accessibility and speed have opened doors to areas of knowledge that in the past were available only to a privileged few. With the emergence of popular video-streaming services that deliver Internet video to the TV and other devices, content delivery networks (CDNs) have prevailed as a dominant method to deliver such content. However, the popularity of video and other IP-based multimedia is causing increased traffic for CDNs.

As consumers continue to demand greater amounts of high-quality content over the Internet, service providers (SPs) are finding it difficult to increase revenues while operating efficiently and containing costs. This is due mainly to two things: Read More »

Tags: , , , , , , , , , , , , , ,

Year-Long Exploit Pack Traffic Campaign Surges After Leveraging CDN

TRACThis post is coauthored by Andrew Tsonchev.

Anyone can purchase an exploit pack (EP) license or rent time on an existing EP server. The challenge for threat actors is to redirect unsuspecting web browsing victims by force to the exploit landing page with sustained frequency. Naturally, like most criminal services in the underground, the dark art of traffic generation is a niche specialty that must be purchased to ensure drive-by campaign success. For the past year we have been tracking a threat actor (group) that compromises legitimate websites and redirects victims to EP landing pages. Over the past three months we observed the same actor using malvertising - leveraging content delivery networks (CDNs) to facilitate increased victim redirection - as part of larger exploit pack campaigns. Read More »

Tags: , , , , , , , , , , ,

Milestones in Cisco Content Delivery Networks (CDN) Deployments

The Cisco Visual Networking Index (VNI) confirms much of what we already know: Service providers will need to carry more video traffic to more devices delivered as unique on-demand streams. All at the time and place of the end-user’s choosing.

But the sheer scale of this demand makes interesting reading. The Cisco VNI projects that by 2017, the global Internet will reach nearly half (48%) the world’s population, each with roughly five devices and machine-to-machine connections. Together, they will drive a total of 93 exabytes of internet traffic per month. Significantly, Internet video will make up two thirds of this Internet traffic, 65% of which will be carried over content delivery networks (CDN).

And it’s not only Internet video.

Cisco VNI also projects that by 2017, video on-demand (VOD) traffic will nearly triple as it reaches 400 million global subscribers.

The bottom line is that service providers need to deal with unprecedented scale requirements with ever greater capabilities to manage and monitor their CDNs.

The question, of course, is Read More »

Tags: , , , , , , ,

Videoscape Helps Customers in India, Mexico, Brazil and Germany Deliver New Connected Video Experiences

In Sao Paulo, GVT TV needed a way to protect its satellite-delivered video content.

In New Delhi, direct broadcast satellite provider Tata Sky needed a way to outfit its customers to stream video to IP-connected screens.

In Mexico, Megacable -- the first in the country to launch broadband Internet over cable, needed to build the back-end video acquisition and distribution for an IP-based on-demand service to tablets and connected devices.

And in Germany, Deutsche Telekom needed a better view into its CDN (content delivery network), and a way to bridge into its “Entertain To Go” package of TV Everywhere content.

In all four cases, core components of Cisco’s Videoscape portfolio rose to the challenge: GTV TV selected our Videoscape VideoGuard® Smart Cards. GVT’s service footprint spans 146 cities in Brazil, and expanding.

Tata Sky deployed our Videoscape Video Everywhere technology -- a Read More »

Tags: , , , , , , ,

Not to be missed at Cisco Live: Medianet Network and Application Management Solutions!

June 19, 2013 at 11:49 am PST

I am just so excited for Cisco Live US next week! As we give the final touches to our demos and presentations, I am already thinking about what to pack. (Yes, you read my mind – which shoes should I bring? How many pairs do I need? Oh, and how will my hair behave with the humidity? :-))

Joking aside, one thing I know for sure:  it will be hot in Orlando! Outside the conference center as well as in the booths of the medianet CDN partners!

As you visit the World of Solutions, please make sure to stop at the booths of our CDN partners. They will be showcasing medianet solutions and you can see first-hand how their great tools bring to life the medianet capabilities to help your organization with deployment, management, troubleshooting and improving quality of experience of video and collaboration deployments.

  • ActionPacked! Networks booth #201:
    • Besides all the great features in their product LiveAction 3.0, they will be showing their support of Cisco MSI API which allows the identification and monitoring for MSI capable endpoints. Read More »

Tags: , , , , , ,