Cisco Blog > SP360: Service Provider
By Marc Latouche, Manager, Cisco Internet Business Solutions Group (IBSG) Service Provider
As more and more video traffic streams across service provider (SP) networks, many SPs are deploying content delivery networks (CDNs). In addition to supporting their own operations, these CDNs provide a viable commercial alternative — or complement — to pure-play CDNs (such as Level 3 and Limelight), and enable SPs to earn extra income from the content flowing over their network.
The Cisco® Internet Business Solutions Group (IBSG) believes that CDN federations will provide an even farther-reaching solution. Cisco began to develop the concept of CDN federations in 2011, envisioning them as multi-footprint, open CDN capabilities built and shared by autonomous members. With CDN federations, SPs can interconnect — and leverage — one another’s CDN resources, ultimately benefiting all players in the value chain. Consumers gain in quality of service, SPs benefit through increased revenue potential, and content providers benefit in the assurance that their product will be distributed with guaranteed service and to a wider, potentially global audience.
Read More »
Tags: cdn, CDN federation pilot, Cisco, content delivery network, content providers, IBSG, online video, pure-play CDNs, service providers, SPs, web video, web video value chain
Whether driven by live sports or blockbuster movies, the explosive demand for Internet video keeps rising. Indeed, by 2015, Cisco projects a quadrupling of IP traffic, 90 percent of which will be video.
This is an exciting trend. But headaches abound, up and down the value chain. One solution is the CDN federation, which Read More »
Tags: cdn, cdn federation, CDN federation pilot, Cisco, content delivery network, content providers, IBSG, online video, pure-play CDNs, service providers, SPs, web video, web video value chain
Whether driven by live sports or blockbuster movies, the explosive demand for Internet video keeps rising. Increasingly, consumers want it all, and they want it on any device, at any time. Indeed, by 2015, Cisco projects a quadrupling of IP traffic, 90 percent of which will be video.
This is an exciting trend, for sure. But headaches abound, up and down the value chain. For service providers (SPs), this torrent of web content places an undue burden on the network. And SPs gain little in revenue, since over-the-top content providers often outsource the distribution of their material to pure-play content delivery network (CDN) companies. Meanwhile, the content providers—who increasingly charge consumers for their offerings—fear that they may not be able to maintain standards of quality. As for those paying customers? They want their video now, and they expect it to stream perfectly.
Read More »
Tags: cdn, cdn federation, CDN federation pilot, Cisco, content delivery network, content providers, IBSG, online video, pure-play CDNs, service providers, SPs, web video, web video value chain
