In my experience helping customers implement video solutions, their goals are usually to increase efficiencies, reduce expenses and even generate new lines of business. Cisco Collaboration Change Management Services (CCMS) helps customers accelerate adoption of collaboration solutions to achieve your targeted business goals. CCMS has a global team of experts in change management, communications, training, governance, marketing, operational processes and adoption analytics ready to help. View this video to learn how one company realized the full benefits of their video solution.
Overall, our team has noticed there are 5 common traits among successful customers:
- An organization’s strategic objectives drive how, where, and why video is used
Customer A’s strategic objective was to aggressively expand in emerging markets over the next 3 years. This strategy was widely communicated and cascaded into operational goals throughout the company. Significant investments were made to increase the size and quality of the sales teams in the Brazil and China sales offices. Additionally, the customer purchased Cisco TelePresence video units for these offices to accelerate growth. The ‘boardroom ROI’ for this investment would be realized by achieving the expansion goals in Brazil and China.
- A business unit sponsor leads the deployment (not IT), communicates their vision, and sets expectations about how video will make a difference. Read More »