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A Cisco Story: The Social Media Marketing Center of Excellence

At Cisco, we often speak at different venues about how we set up and operationalized social media. We always receive so many questions on this topic that we decided to share our process and lessons learned with the larger social community in a more organized and methodical way. We have partnered with Frost and Sullivan to create a guidebook on “Operationalizing a B-to-B Social Media Center of Excellence”. This case study talks about how

  • our Social Media Marketing Hub emerged
  • we defined the charter, roles and responsibilities of this hub and
  • we engage with the various parts of the organization, also known as spokes    

Following the guidance of the Frost and Sullivan research team, we broke down the process of creating our social media center of excellence step by step. Check out a page from the case study here: Read More »

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Executive Perspectives Part 2 – Toyota Streamlines Business with Cisco

Check out this part 2 of our Executive Perspectives series. Here we follow on from Part One: Executive Perspectives and AkzoNobel – Manufacturing Industry CIO/CXO Special – Part 1, and look at how one of Cisco’s customers in the automotive industry has partnered to gain real business benefits.

A well-known brand and Cisco customer

Following the economic turbulence of the “Great Recession,” Toyota felt the need to improve its revenue structures. These earnings are directly linked to advanced work performed by knowledge workers in areas such as research and development on new cars, production, and sales. Toyota also wanted to shorten its product time-to-market to maintain its competitive market lead. The firm turned to the Cisco Internet Business Solutions Group (IBSG) to help Toyota determine where improvements could be made and how to implement them.

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Höganäs North America chooses Cisco over others for Unified Wireless and Secure Network – Part 2

Today, at Höganäs North America, the high-performance Cisco network delivers the day-to-day voice and data communications needed for around-the-clock communications and network connectivity that are vital to Höganäs’ staff for not only daily operations but to ensure the safety of their 80 plant employees: activities such as enabling crane operators servicing furnaces to alert nearby teams to help ensure their safety for example.

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Höganäs North America chooses Cisco over Motorola, Nortel, Avaya, and others – Part 1

Don’t you just hate it when you drop your phone and it just stops working? My last phone fell out of my top pocket when I leaned over our pool and even though I got it out in less than 10 seconds and tried to dry it out, it was toast. Well, soggy toast I suppose.

There are times when you need something more. If you’re a manufacturer and you need some ruggedization then you might find it advantageous to look at the Cisco offerings. There are rugged versions of several products: switches, wireless access points and IP phone handsets to name just three. In the video I talk about one of them, the 7925G-EX handset that has been available for a short while now, and is being increasingly adopted by customers.  Read More »

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People Development Team in the UK Works Smarter with WebEx

Good business people are always looking for smart ways to enhance their business while getting back valuable time for their personal life.

People Development Team (PDT) in the United Kingdom has found an answer. It is using WebEx to transform how it delivers global development training ranging from management development to leadership, culture change and Unconscious Bias Inclusion training.

With rising fuel costs, travel costs are skyrocketing.

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