Cisco Blogs


Cisco Blog > Collaboration

Better Customer Service through Collaboration

February 6, 2013 at 11:16 pm PST

Good news: Customers are becoming people in 2013. It’s prediction season. The blog world is ripe with posts of premonitions and predictions for every horizontal, vertical, and diagonal cross-section of business, science, and life in general.

The year’s predictions for customer service have a strong focus on people and experience. Look back just two years and you’ll see a greater emphasis on the process and operational pieces of the puzzle. Then, customers were essentially the sum of their activities and accounts. Today, they’re people and need to be treated as such, especially with the power that social media affords them to share opinions, feedback, and feelings about their interactions as your customer. (Feelings? Not those! Can I even mention those in a corporate post?!)

Some common phrases pop up in this year’s predictions: experience, multichannel, social media, differentiation, personalization, collaboration.

Contact centers are moving beyond transactions to relationships. Service is becoming a competitive differentiator. Creating more interactive and collaborative customer relationships is making a difference. Customer satisfaction is about more than making sure the customer gets the product and that the product works. It’s about creating loyalty so that customer comes back and becomes your advocate.

How can collaboration technology help along the way? The following use cases provide several options and benefits: Read More »

Tags: , , , , , , , ,

Contact Center SIP Trunks Part 2 — Reducing Costs and Improving Call Control for Outsourced Contact Centers – Future Directions

In my  first blog I described how Cisco IT is interconnecting our outsourced Contact Centers using SIP trunks, replacing the more costly (and less effective) PSTN trunks.  In our first round of SIP trunk deployments we expect to save almost 25% of our current contact center calling costs (or $2M per year).  But there were other, less tangible benefits as well.
Read More »

Tags: , , , , , , , ,

Contact Center SIP Trunks Part 1 — Reducing Costs and Improving Call Control for Outsourced Contact Centers Today

Cisco has partnered with several outsourced vendors over the years for initial handling of many front-line calls and general information inquiries.  Connecting these vendor environments into a single Cisco customer contact environment is critical for good customer care, but costly and not always easy.  However, early this year we made a change:  we’re using SIP trunking and Cisco Unified Border Element to bring us much closer together, and save money into the bargain.

Read More »

Tags: , , , , , , , ,

Unified Communications Enables Load-Sharing and Increases Productivity

In the third chapter of our Valley Sleep Center customer story, we get a closer look at the company’s phone system upgrade. Working closely with a Cisco certified partner who understood its needs, Valley Sleep Center replaced its inefficient phone system with a user-friendly Cisco UC540 solution. In the past, calls were routed to a single location, and periods of high volume were frequent. Now empowered by the right network, employees in the five locations share the load and can route calls efficiently. Watch the video to learn more.

Part One of the Valley Sleep Center

Part Two of the Valley Sleep Center

Watch Part Three >>

Read More »

Tags: , , , , , , , , , ,

Machine Builder Business Models, Sustainability and Innovation

So my wife and I recently took a two week vacation to Alaska – without computers or anything but camera’s and our ever important smartphones. I didn’t realize that Marie Hattar, our Segment VP was going to write a blog about the importance of vacations and productivity – see that here. Imagine that, I overachieved via a vacation!

At any rate, back to the vacation – we left on Sunday so Saturday was reserved for clothes washing and packing. Great plan until the motor on the washing machine froze. We ended up Saturday night finishing the wash at her father’s house. Then after the trip (that was fabulous by the way. Everyone needs to take a cruise through the Inside Passage!) we ended up having the repair service visit to confirm the motor was shot (new motor cost more than the washer was worth, so conclusion: buy a new one) and using his washer/dryer for another week. That meant bundling up two plus weeks of wash, carrying it to his house, doing the wash for a few hours, etc.

I was reminded of the challenges a manufacturing company would have due to an unexpected machine breakdown. You have to isolate the problem, get appropriate repairs, possibly upgrade the machine, possibly line up alternate manufacturing capability, etc. I’ve blogged before about the needs for continuing MRO schedules and the importance of properly servicing your manufacturing machines and lines. But how do you prepare for a critical machine that suddenly breaks? Can you rapidly sub out the work? Can you quickly get the machine replaced? What if the newer machine doesn’t fit in the line directly? Read More »

Tags: , , , , , , , , , , , , ,