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Streaming Is Going Mainstream: The Upward Arc of Online Video, Driven By Consumers

Only a short time ago, consumers had limited choices for accessing professional video content.

Today, a smorgasbord of options continues to multiply—from premium cable and DVDs, to online choices such as Apple, Netflix, and Hulu. Hardware options are equally dizzying, as traditional TV gives way to PCs, smartphones, and tablets. As portable devices meet the cloud, more consumers expect to view their favorite content anywhere, anytime.

The London Olympics this year were a case in point. NBC statistics reveal that more than 57 million U.S. viewers streamed Olympic events online. And over 7 million unique visitors per day accessed the BBC’s online Olympic sites, with nearly half of them watching on mobile devices.

Clearly, media consumption has evolved. Given the complexity of choices, it is essential for all players in the video value chain to understand what consumers need and want. To gain greater insight, the Cisco Internet Business Solutions Group (IBSG) studied the trends and behaviors of 1,152 video consumers in the United States in 2012.

Chief among our findings? Streaming is going mainstream—and if the quality, variety, and delivery of streaming video are held to a high standard, consumers will be willing to pay
for it.

Streaming Is Going Mainstream

Seventy percent of U.S. broadband users are watching professionally produced Internet video every week, with an average viewing time of more than 100 minutes per week. Among 18- to 24-year-olds, viewership rises to 94 percent. Overall, streaming video is ahead of downloading and about even with DVDs and Blu-ray Discs (see Figure 1). Read More »

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Who enables over 50% of all digital cable homes in India to watch TV? We do.

jayant_changrani_zdpBy Jayant Changrani, Country Head and General Manager – India, NDS, now part of Cisco

As we near the end of the calendar year, the last part of which as a newly acquired Cisco company, we’ve reached yet another milestone in India. At the end of 2011, NDS celebrated that its solutions were enabling digital TV for over 20 million homes in India, and according to market statistics effectively 100 million viewers. Today, we are proud to announce that we are enabling digital TV for over 50% of all digital cable homes in the country.

Our work with small, medium and large operators to help transition their platforms to digital ahead of the government mandated analogue switch off (the first deadline for which just passed on 31st October), has meant that we’ve been able to support the transition and launch of digital TV services across the country.

As a company we are actively supporting the digitization process in India for Read More »

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DOCSIS 3.1: Here’s To the Next New Thing in Broadband!

Thursday, at a specially-added session during the Society of Cable Telecommunications Engineers annual Cable-Tec Expo, another milestone was placed in the evolution of cable modems and broadband networks: The expansion of the specification, to eke even more bandwidth out of existing HFC plant.

It’s called DOCSIS 3.1, and it’s a big deal. Every chapter in the DOCSIS specification added substantially new features – from 1.0 to 1.1 to 2.0 and, the latest workhorse for IP video, DOCSIS 3.0.

DOCSIS 3.1 will take that even further. I’ll stop short of saying it’ll make Read More »

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Connecting with Cable Exec Top of Mind Issues

We recently concluded another NCTA Cable Show. Despite Boston’s cloudy weather, after hundreds of meetings with our cable service provider customers, the common pain points across the industry are clear. Cutting across geography, subscriber footprint, and budget, were the common challenges of responding to the threat of OTT content delivery, evolving existing infrastructure, and supporting multi-screen experiences.

When we launched Videoscape at CES 2011, we introduced a platform to leverage the inter-networking of cloud + network + client architectures. Videoscape enables our service provider customers to rapidly launch compelling new revenue generating services while transforming the cost structure of their network operations.

It is gratifying to see how our key principles are being appreciated by our MSO customers. We are helping our MSO customers evolve the home environment for their subscribers. This means supporting next generation services across proliferating devices, and bridging both managed and unmanaged device experiences. As our recently updated VNI data shows, the trend towards IP-enabled experiences is Read More »

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The SCTE IP Challenge is back! Are you ready?

By Steve Harris, Senior Director, Advanced Network Technologies

How prepared are you for the future of cable telecommunications? You’ll have a chance to find out with the return of the SCTE IP Challenge over the next few weeks.

With the support of our friends at Cisco Systems, the Society of Cable Telecommunications Engineers has brought back the challenge in a bigger and better way to help test knowledge and heighten understanding of the Internet Protocol (IP) technologies that will shape our industry in the years to come.

To get involved – see below for the cool prizes you can win – there are three things Read More »

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