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The Next Big Innovation Cycle for Hoteliers

Remember the time when we were trying to figure out exactly what the Internet was? Web pages and dot coms didn’t make complete sense. Wow, how times have changed. Today, our world revolves around the Internet. Most of us connect every day. And now, we are doing more than just connecting.

Our team recently joined other industry experts at HITEC 2013, the world’s largest hospitality technology show. Hot topics discussed at the show included the next generation guest, including BYOC (bring your own content), social media, Wi-Fi services, data security, mobility and more. But one topic stood out among the others – the next big innovation cycle for hoteliers.

So what is the next big innovation cycle for hoteliers?

The one thing about innovation in hotels that stands out to me right now is that it’s almost a constant two-way dialogue between the hotel and guest. When we leverage the network beyond just connecting to the Internet, the possibilities are nearly endless.  This two-way dialogue creates an opportunity to better serve customer needs. And if we pay attention to guests’ dialogue and understand their daily physical and digital habits and desires, there is no more assuming what those needs are. By constantly gathering data to determine future needs, we can create a system that not only is a solution, but can help determine solutions for the future. Read More »

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Live from HITEC – BYOC and the Future of In-Room Technology

We’ve had a great time at HITEC so far!  One of the common themes we’ve seen throughout the conference is the importance of an end-to-end connected hotel and the emergence of BYOC.  What’s BYOC?  It’s the result of BYOD.

Today, one quarter of mobile users own more than one mobile device, with an expectation of being constantly connected.  And with their own devices, they bring their own content (BYOC).  In the past few years, as mobile devices and content have flooded the market, hotels have seen revenues from content services such as pay-per-view drop significantly, as guests connect to their own content instead. Whether it’s already downloaded or streaming through Netflix, they want to be able to easily access their content when they want it.

Embracing BYOC

Make it easy for guests to BYOC and enjoy their own content to enhance the guest experience. This is an opportunity to create a new revenue stream with tiered access to wifi.  By offering basic, low bandwidth wifi for free and streaming, high bandwidth wifi for a premium (or as a perk for elite members), hotels can provide guests the option to easily access their own content while creating a revenue source.  In some cases, the model for BYOC is already there, it just needs to be presented to the guest in a different way: Do you want to just check your email and social sites?  Or do you want to stream videos on Hulu? Read More »

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