This is part of a series of how location services is a core part of the mobile evolution in various industries. In a previous post I looked at the growth of mobile location, data and context based advertising, and there is no doubt from the evidence that this market space is already big, and predicted to grow exponentially over the next 4 or 5 years.
While this is very interesting at a macro level, for most of us what does that really mean, what can it be used for, how can we get some value or benefits from it….
Let’s look at this from the point of view of various industries, both looking at the uses of the consumer and of the business in a practical manner.
Today we look at the Retail Industry, and ask a few questions to understand the landscape.
How are consumers habits changing
What are retailers doing about this
What can we expect to see in the coming year(s)?
How are consumer habits changing?
We already know that today over two-thirds of all U.S. consumers have a smartphone (expected to be >90% in about 3 years) and the capabilities that this brings is changing the face of retail business as we know it. Specifically looking at mobile retail and advertising the patterns are undeniable, we as mobile retail consumers are doing things differently and happy to engage and be engaged in new ways.
◦ Remember the coupon cutting days…well mobile coupons are starting to become the norm…recent research among mobile users shows significant numbers redeemed mobile coupons… 41% at grocery stores, 41% at department stores, and 39% @ clothing stores (source: Business Insider 2014) Read More »
A few weeks ago I started to prepare my session for the great meeting of the minds at Cisco Live in San Francisco. I have to confess that at the beginning it felt a bit weird creating a presentation about Internet of Things (IoT), a market that is targeting Operational Technology (OT) decision-makers, for an event that for many years now has been a “mecca” for Information Technology (IT) professionals felt incongruous.
But the more I thought about it, the more excited I got about the opportunity. As the IoT market gets better defined and developed, and grows in size and relevance, it presents an unprecedented opportunity for IT professionals to engage in the conversation and bring in their experience, skills and perspective. The IoT solutions required by OT professionals are ripe for innovation, the type of innovation that IT professionals are great at.
Resilient, scalable and secure converged networks, simplified and automated management, new computing models (Fog) that deliver distributed intelligence, and system-wide application enablement are building blocks for more advanced and smarter solutions for IoT. In a previous blog I talked about some of the characteristics of these new environments, and how the extension of the traditional IT environments outside the “carpeted office” can deliver incredible gains in visibility, automation and control. Think about these examples in terms of business value enabled by Cisco’s IoT portfolio: Read More »
Hello again, Marc Nagao and the Cisco Small Business Team.
Over the weekend, my family and I were in Indian Wells to watch the world’s best tennis players play at the BNP Paribas Open. I have to say, watching them play live, at competition speed, is something to behold. It’s difficult to comprehend the speed, power and consistency out of these players.
Speaking of Speed and Power, recently, my brethren Product Manager, David Harper, finished up development of a new release of the Cisco FindIT Network Discovery Utility that uses the Cisco Automated Software Delivery Service to provide easy speedy access to Small Business firmware. This new service tool is simple to use, intuitive and a snap to get started. It will let you know when there’s a new firmware update and in seconds that firmware can be loaded up on your Cisco Small Business device. I even conned Dave into doing a demo for you all! But the best part, it is FREE.
Take it away Dave:
Hello Everyone, Today I want to talk about Cisco FindIT. FindIT is a web browser plugin that you can use to discover all Cisco Small Business branded devices on your network, and then you can easily view device information, click to open the administration GUI, or click to access support resources. We have just released version 1.1 of FindIT, and this version automatically notifies you about firmware updates for the devices on the network and then lets you click to download them to your PC. I’ve attached a short, five minute video below that show how FindIT works and how you can use it when you are installing a new network.
Did you watch the Academy Awards this week? It sure would been great to get my mug in Ellen’s selfie shot. I could have been Bradley right? ..and a slice of pizza would have been great with Julia, Harrison, and “Marty”. Certainly this year’s Oscars was the best one in years.
Speaking of good shows – as Master of Ceremonies here at Cisco Small Business, I wanted to pass along some fantastic news from another brethren Product Manager, Robin Penn. Her Cisco Small Business Services and Support team has been making a good showing recently by adding 15 additional Latin American Countries where folks can purchase Cisco Small Business Service. For some time, we have received requests from partners, customers and team members to extend our Award Winning coverage to more Latin American countries. As you can imagine, many folks are quite happy about this.
But wait… what exactly did Robin do? We already sold Small Business Support Service in Argentina, Brazil, Chile, Colombia and Mexico. And now…the envelope please to see the new entrants: Belize, Bolivia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Jamaica, Nicaragua, Panama, Peru, Puerto Rico, Trinidad & Tobago and Venezuela. And all are winners
Customers now can purchase (through their partners) the value-priced Cisco Small Business Support Service:
Three Years of Award-Winning Technical Support
Advanced Product Replacement -either Same Day Ship or Next Business Day**
Unlimited telephone support with Cisco Certified engineers, 24 hours daily in English, business hours in other languages
Major and minor software releases
So now, in more and more countries, especially Latin America, Cisco’s Best-in-show Small Business products can be purchased with the award-winning Cisco Small Business Support Service. So as Robin would say, buy/sell the best Small Business products with the Industries’ Best Service and Support, all in the one shot.
Thanks for hanging out with the Cisco Small Business Team – make it a good rest of the week.
Today MWC 2014 came to a close in Barcelona having been another resoundingly successful event.
Mobile operators and Service Providers have displayed ever increasing interest in Monitization of their infrastructure especially via WiFi and Cisco’s CMX solution.
During the week I had many conversations with SP’s from across the world while very different geographies and facing different challenges, a common theme among the meetings was how can Cisco help us find ways to generate new revenue streams and new monetization models.
At MWC we showed various demos that show how this can be achieved and provide many interesting ideas to the customers to help them think about their own businesses and how they may be successfully applied.
One demo was how various components of Cisco’s SP Architecture can improve services and provide montitization opportunities to a fictitious hotel resort chain with wired and wireless small cells, SON & Analytics all working together. Read More »