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Cultural insight is marketing’s untapped resource

Anthropologist Grant McCracken, author of Chief Culture Officer, stresses the importance of cultural expertise and how it can be used to create advantages and build successful business and marketing strategies. Read More »

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Are you familiar with New Years traditions around the world?

“[In France], it is considered unspeakably rude to fail to wish Bonne Année, usually followed by Meilleurs Voeux, to anybody you haven’t seen since December 31st…right up until the end of January.” Read More »

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Welcome to the Inclusion and Diversity Blog!

Did you spot the bear?

Welcome to the newest addition to the Cisco blog family -- the Inclusion and Diversity blog! With this blog, we aim to facilitate and re-ignite the conversation around “spotting the bear”.

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The Cisco Small Business Blog Has Moved!

Welcome to the Cisco Small Business Blog.  We write about small businesses using technology to improve their business.  It’s our goal to help small companies learn to leverage their technology investment for maximum business impact.  If this is your first visit, I’m Dawn Brister and I’m the editor for our blog.  I’ve been with Cisco, working with small companies for 11 years.  I will share my experiences with you and help our team of subject expert bloggers communicate what they know.

If this isn’t your first visit to our blog, you may notice it looks a bit different.  Life is full of change!  We have moved to a new platform that will help us deliver richer blog content.

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Channel Partner Contracts: Things to Consider

I love a catchy title! No. Seriously. I really do.

But certain things in business are worth reading, even if you know they’re not very exciting, and you just spread a fresh coat of paint and were hoping to sit back and watch it dry. Channel partner contracts are especially likely to be so excitement-challenged, but don’t let that unfortunate tidbit lull you into a false sense of security. After all, whether we’re talking about battlefields or legal contracts, landmines are never intended to be all that noticeable.

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