The other day I was reading a blog post from the Guardian’s Mind Your Language Blog and was interested to learn that The Guardian is following in The BBC’s footsteps and has dropped most references to words like “today”, “tomorrow”, “yesterday”, “tonight” and so on from reports on their website. Many of their readers are spread out across the globe and such words will have different meanings for them, depending on which time zone they are in. These national newspapers feel that by including words like “yesterday” and “today” (unless a day is still relevant), they are in fact excluding a large sector of their readers. Read More »
“Chinese students are taking degrees taught in English in Finnish universities; the Sorbonne is awarding French degrees in Abu Dhabi; US universities are opening in China and South Korean universities are switching teaching to English so they can compete with everyone else.” – Sean Coughlan, BBC News education correspondent Read More »
Last week, I posted a blog called Innovation is key to becoming a ‘people-centric’ business which looked at Inclusion and Diversity from a customer perspective. The article argued that in order to succeed, businesses needed to become “customer centric” – looking at the world from their customers’ perspectives and identifying their customers’ problems and tensions. I’m pleased to see that the post has been very popular and has so far been viewed over 2,000 times! An interesting article in yesterday’s London Evening Standard looked at this idea of customer centricity from a different perspective. Read More »
The exchange of business cards is a long-standing tradition that spans all the way back to the 15th century when folks in China used to exchange “visiting cards” or “calling cards” – cards that visitors wrote their names, notes or messages. The cards were introduced in Europe in the 17th century during the reign of Louis XIV.
Bobbie Johnson, Technology reporter for BBC News, has written a thought-provoking article on the effect technology is having on business cards.
When I think of “Inclusion and Diversity”, I automatically think about creating a diverse and inclusive workforce environment: providing all employees with learning and development opportunities, ensuring employees with disabilities have the right tools and resources and educating all employees on how to work with people with disabilities, sending out regular communications on techniques for how to strengthen inclusion and diversity in the workplace and so forth.
Reading this article from UTalkMarketing.com this morning over a cup of coffee made me question my own definition of “Inclusion and Diversity.” I came to the conclusion that my view on this subject was far too narrow – I was focussing on it from a purely internal perspective and needed to think outside of the box and include an external perspective too. Inclusion and Diversity isn’t just about making your diverse workforce feel included; it’s also about ensuring that your customers feel included AND that their voices and their business needs lie at the heart of your business.
The author of this article, Chris Beswick, argues that businesses need to develop a relationship with their customers, look at the world from their perspective and appreciate the problems they face and the things they aspire to. Instead of focussing on their own products and services, businesses need to put greater focus on their customers’ problems and tensions – it’s not “what you do”, i.e. what you sell; what you provide, but rather “how you do it”, i.e. how you fuel innovation and differentiation.
Yet Beswick argues that true customer-centricity is only possible if you first become people-centric. In his words the only way you can provide an exceptional end-to-end customer experience is to ensure that everyone in your organisation understands how to collaborate on solving your customers’ problems.
How do you extend Inclusion and Diversity to your customers? Share your thoughts below.
Do you have an Inclusion and Diversity story to share? Please send it to email@example.com.
To read the full article click here