Cisco Blog > The Truth About Marketing
In February 2012 179 million U.S. Internet users watched nearly 38 billion online videos, according to industry research. Predictably, YouTube statistics are colored with consumer viewing behavior. But B2B online video viewing grew 27% from 2010 to 2011 and eMarketer estimates that B2B spending on online video will rise as much as 55% this year. Which makes it the fastest growing ad format in 2012. In fact, your B2B audience expects you to engage them via video. Companies that don’t utilize video as part of their marketing efforts are likely to use lead generation opportunities to competitors that do.
Having online video in your mix is a priority for marketing in the coming year. Here five tips to help you create compelling videos to drive your business:
Content is all around you – You already posses a wealth of content that can be reused, recycled and repurposed into online video. It’s tucked into the deep recesses and dank corners of your business. White papers, promotional materials, training videos, presentations developed for product briefings, keynote presentations given by your executive teams at conferences, panel discussions, interviews – the list is endless if you really look. Identify it, categorize it, and leverage it to engage your customers and prospect.
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Tags: b2b marketing, business video, Cisco partner marketing, online video, video, youtube
The WSJ reported on Wednesday that the word “innovation” is suffering from irrelevance due to overuse. So I’m not going to call these customers “innovative”; instead, let’s call them cutting-edge, visionary, pioneering, creative, inspired.
On June 4, 2012, in Washington, D.C., Computerworld will recognize the achievements of the men, women, organizations and institutions around the world whose visionary applications of information technology promote positive social, economic and educational change as part of the Computerworld Honors Program.
We are extremely proud that two of our enterprise video customers are being recognized as Laureates at this year’s Gala:
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Tags: business video, customers, DMS, enterprise video, Enterprise Video Content, media transformation, TelePresence, video, video content
Using well-known network attributes like IP address or TCP/UDP port numbers for application identification and network classification is a thing of the past. More and more applications are opaque (e.g. video streams) and increasingly, applications are encrypted making network classification a real challenge for enterprises.
Introducing Media Awareness
Medianet media awareness is a suite of technologies to detect different types of endpoints, media and application types in order to deliver the best experience. The network can try to figure it out (implicit), or the network can be told by the endpoint or applications (explicit).
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Tags: business video, enterprise networks, medianet, rich media applications, video
May 4, 2012 at 7:20 am PST
Medianet integrates a smarter network with smarter endpoints to simplify the deployment and operation of various media and applications, and to enhance the quality of experience. You can find all you need to deploy medianet capabilities in the Medianet Knowledge Base, including a deployment guide which guides you step by step on how to deploy and use medianet capabilities.
But if you want to get your hands dirty and learn by doing we will have a fun lab (both for the student and proctors) in the next Cisco Live in San Diego. The lab is based on real physical equipment (routers, switches, MCUs, video surveillance cameras, etc.), video applications (Jabber for Windows, CP-9971 phones, Video Surveillance, WebEx and Digital Signage) and Network Management. You will get a chance to see a real working video enabled branch that they control and get an introduction to the many medianet features like performance monitor, mediatrace, IPSLA Video Operations, Auto Smart Ports, QoS, and now Media Services Interface (MSI), Flow Metadata and Media Services Proxy (MSP)!
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Tags: business video, cisco live san diego, enterprise networks, IPSLA VO, media monitoring, medianet, mediatrace, performance monitor, rich media applications, video
We collectively watch over 3 billion hours of video a month on YouTube alone. And it’s not just crazy kitty antics or babbling babies: among my video-related tasks this week, I learned how to change a faucet, caught up on some interesting TED talks, and reviewed the latest product meeting for an upcoming release.
Each of these required searching for videos, which for most of us means hunting and pecking. At best, we sort video by tags that someone has manually selected, and then drag the video scroll bar back and forth until we find the information we need. Can you say, “time consuming”?
Another thing that some regard as time consuming, yet a civic duty, is listening to political debates. Over the past nine months, the GOP candidates met head to head in over 20 debates to discuss a wide range of topics. But for viewers who weren’t able to tune in for each 90-minute debate … imagine being able to instantly find every clip of 
former Massachusetts Governor Mitt Romney talking about “immigration,” or to automatically parse each debate and identify who spoke about the “Supreme Court,” the “constitution,” or the “auto industry.”
With Cisco Pulse, Cisco’s video analytics solution, we used voice recognition to analyze each of the last four Republican debates. From January 19th through February 22nd, these debates featured the Republican candidates at the time: Romney, former Pennsylvania Senator Rick Santorum, former House Speaker Newt Gingrich and Texas Representative Ron Paul. (For a fascinating drill-down of what was said vs. what was reported, check out this blog from ActionNugget, a marketing insights firm.)
This is more than just speech-to-text technology. Using a Cisco voice recognition engine, Pulse is able to sort each video by top keywords and speakers. That means you can jump instantly to the specific segment of video you need, or browse entire libraries of video by content or speaker, instead of just manually entered tags. You can instantly see the top keywords for each video … who said what in context. The infographic below provides a snapshot of the findings from Cisco Pulse – a summary of topics from each debate and who said what.
(click for larger interactive image)
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Tags: 2012 election, analytics, business video, Cisco, cisco pulse, debates, enterprise video, Republican, video, video analytics, video search
In February 2012 179 million U.S. Internet users watched nearly 38 billion online videos, according to industry research. Predictably, YouTube statistics are colored with consumer viewing behavior. But B2B online video viewing grew 27% from 2010 to 2011 and eMarketer estimates that B2B spending on online video will rise as much as 55% this year. Which makes it the fastest growing ad format in 2012. In fact, your B2B audience expects you to engage them via video. Companies that don’t utilize video as part of their marketing efforts are likely to use lead generation opportunities to competitors that do.
