Next week will be a busy week for the medianet team! The team will be at Cisco Live 2012 in San Diego, Infocomm in Las Vegas and Cisco Expo in Israel. We will provide attendees with plenty of updates on the latest medianet technologies in Cisco Video &Collaboration Portfolio, and Cisco Routing & Switching Portfolio.
The team will be introducing the Medianet Media Awareness capability. Media Awareness is a collection of techniques to detect different types of endpoints, media and application types in order to deliver the optimal experience. Cisco switches and routers will be introducing the new Media Services Proxy and Flow Metadata features. Webex and Cisco Jabber will be introducing the new medianet-enabled client to enhance collaboration experience. This new “smart” client embedded with the Media Services Interface, works in conjunction with the “smart” network for optimal Quality of Experience, improved network visibility, quality assurance & quick problem isolation. If you are heading to San Diego, Las Vegas or Tel Aviv, stop by for a chat with Cisco technology experts on your video and network implementations.
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Tags: business video, medianet, rich media applications
In February 2012 179 million U.S. Internet users watched nearly 38 billion online videos, according to industry research. Predictably, YouTube statistics are colored with consumer viewing behavior. But B2B online video viewing grew 27% from 2010 to 2011 and eMarketer estimates that B2B spending on online video will rise as much as 55% this year. Which makes it the fastest growing ad format in 2012. In fact, your B2B audience expects you to engage them via video. Companies that don’t utilize video as part of their marketing efforts are likely to use lead generation opportunities to competitors that do.
Having online video in your mix is a priority for marketing in the coming year. Here five tips to help you create compelling videos to drive your business:
Content is all around you – You already posses a wealth of content that can be reused, recycled and repurposed into online video. It’s tucked into the deep recesses and dank corners of your business. White papers, promotional materials, training videos, presentations developed for product briefings, keynote presentations given by your executive teams at conferences, panel discussions, interviews – the list is endless if you really look. Identify it, categorize it, and leverage it to engage your customers and prospect.
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Tags: b2b marketing, business video, Cisco partner marketing, online video, video, youtube
The WSJ reported on Wednesday that the word “innovation” is suffering from irrelevance due to overuse. So I’m not going to call these customers “innovative”; instead, let’s call them cutting-edge, visionary, pioneering, creative, inspired.
On June 4, 2012, in Washington, D.C., Computerworld will recognize the achievements of the men, women, organizations and institutions around the world whose visionary applications of information technology promote positive social, economic and educational change as part of the Computerworld Honors Program.
We are extremely proud that two of our enterprise video customers are being recognized as Laureates at this year’s Gala:
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Tags: business video, customers, DMS, enterprise video, Enterprise Video Content, media transformation, TelePresence, video, video content
Using well-known network attributes like IP address or TCP/UDP port numbers for application identification and network classification is a thing of the past. More and more applications are opaque (e.g. video streams) and increasingly, applications are encrypted making network classification a real challenge for enterprises.
Introducing Media Awareness
Medianet media awareness is a suite of technologies to detect different types of endpoints, media and application types in order to deliver the best experience. The network can try to figure it out (implicit), or the network can be told by the endpoint or applications (explicit).
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Tags: business video, enterprise networks, medianet, rich media applications, video
Medianet integrates a smarter network with smarter endpoints to simplify the deployment and operation of various media and applications, and to enhance the quality of experience. You can find all you need to deploy medianet capabilities in the Medianet Knowledge Base, including a deployment guide which guides you step by step on how to deploy and use medianet capabilities.
But if you want to get your hands dirty and learn by doing we will have a fun lab (both for the student and proctors) in the next Cisco Live in San Diego. The lab is based on real physical equipment (routers, switches, MCUs, video surveillance cameras, etc.), video applications (Jabber for Windows, CP-9971 phones, Video Surveillance, WebEx and Digital Signage) and Network Management. You will get a chance to see a real working video enabled branch that they control and get an introduction to the many medianet features like performance monitor, mediatrace, IPSLA Video Operations, Auto Smart Ports, QoS, and now Media Services Interface (MSI), Flow Metadata and Media Services Proxy (MSP)!
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Tags: business video, cisco live san diego, enterprise networks, IPSLA VO, media monitoring, medianet, mediatrace, performance monitor, rich media applications, video