Have you noticed how the communications and collaboration paradigm has evolved in the last few years? Younger generations use and prefer text messaging (SMS and IM) way more than e-mail. And when given a choice, they will go for a video-enabled, face-to-face interaction, skipping voice-only calls completely. This acceptance of video as a primary vehicle for communication is making a strong presence in the enterprise as a business need. For the emerging workforce, quick, simple video communication is a requirement -- not a nice-to-have capability -- as they intuitively understand how this form of communication is crucial for their productivity and effectiveness.
Like many other technologies and market trends, such as social networking, video is coming to the business environment from the personal consumer environment. Its effect on the way businesses interact internally and externally with customers, partners and providers is completely changing the game and opening new opportunities to create competitive differentiation and broaden reach and impact.
Deploying video without careful planning can easily turn a great idea into a disappointing mess. From our experience in deploying millions of endpoints for thousands of customers around the world, we’ve learned a few things that can help ensure your video deployment is smooth and successful. Here are five tips to achieve success:
Aamer Ahkter, Technical Marketing Engineer from the Cisco Medianet team, recently led an hour-long webinar presentation hosted by ActionPacked! Networks, a Cisco Developer Network (CDN) registered partner. The title of the webinar presentation is “Optimizing Networks for Video, Voice, and Data.”
ActionPacked! Networks has posted the entire one-hour recording of the webinar on YouTube. Those wanting a more detailed overview of Cisco Medianet technologies from a leading Cisco SME should be sure to check out this excellent and insightful presentation.
The medianet team recently added a Cisco Medianet Playlist to the Cisco YouTube channel. The playlist archives videos produced by the medianet team over the last few years and will be updated as new videos are created.
Medianet is Cisco’s recommended best practice architecture for video and collaboration. Medianet simplifies and reduces the cost of deploying and managing video and collaboration applications, with features that help you perform faster troubleshooting and enhance the quality of user experience end- to-end. The videos in the playlist will help you learn more about Cisco Medianet features and technologies through general overview videos and technology demos.
The medianet team has recently developed the Cisco Medianet 2.4 Deployment Guide to help you understand how the Cisco Medianet 2.4 feature set can be deployed to solve two common customer-defined use cases associated with rich-media deployments:
Ensuring Quality of Service (QoS)
Flow Metadata, Media Services Proxy (MSP), Network Based Application Recognition 2 (NBAR2), and the Medianet Services Interface (MSI) are the Cisco Medianet 2.4 features focused on in this guide.
It was a very fruitful week at the ASIS, and we wish to thank all our IP Surveillance Camera partners for taking the time and interest to work with us on interoperability verification testing of their products with Cisco Medianet. Plugfest has indeed triggered interest in all our partners, and they have been as excited as we are on this partnership. The concept of the network being a fundamental platform for rolling out various services that facilitate deployment and management of rich media networks has been very well received. Partners have shared how important this could be for them, especially in terms of making their solutions more deployable and with regard to customers seeing improved value in their products. Hence, the stage is very well set for building on two key priorities for Cisco: the Network as a Platform vision and Video.