If you are deploying or managing video and collaboration applications, you might have realized that providing good quality experience for users can quickly become complex and costly as you deploy so many different applications and endpoints from different vendors at the same time in the same infrastructure.
The figure below compares voice and video applications. As you can see, the characteristics of voice applications are very consistent when compared with the different video applications. Different video applications have different bandwidth requirements; traffic is bursty, unpredictable and highly compressed and often available in a variety of form factors from different vendors.
Last year, it was my first time attending Enterprise Connect. It was exciting to share with customers for the first time how the network played a significant role in ensuring a successful video deployment. This year, we had the opportunity to demonstrate how troubleshooting could be greatly simplified with Cisco Medianet Media Monitoring capabilities embedded into endpoints and the network using Cisco Prime Collaboration. We also demonstrated how Cisco Medianet capabilities allow customers to effectively do more with the current network. For example, Cisco Jabber running on a laptop conveys information to a set of network nodes. The network, in turn, routes the traffic based on the information provided by Cisco Jabber and in this case the policy is to route desktop traffic over the backup link which is normally idle. This way, customers can maximize all existing network resources and delay expensive bandwidth upgrades while protecting business critical traffic from desktop video. Customers responded positively to the demos.
We came together at ASIS, September 2012 in Philadelphia and made good progress with Plugfest – The Media Services Proxy (MSP) CDN program for validating the interoperability of your IP Surveillance cameras with the Cisco Network. We shared with you the capabilities of MSP, the value it can bring for you, and had a live lab where we tested (plug-and-play) your cameras with the MSP software at the event.
Since then we have been working with many of you on getting you on boarded with the CDN program so you could be our official partners, and have also been working on analyzing the lab data we gathered at ASIS.
We will be at ISC West 2013 to share our progress and next steps with you. I take great pleasure in inviting you to our sessions at ISC West –
Vasanth Matamudra, Product Manager from the Cisco Medianet team, recently led a webinar presentation hosted by ActionPacked! Networks, a Cisco Developer Network (CDN) registered partner. The title of the webinar presentation is “Cisco Medianet—Media Services Interface (MSI): Simplified Deployment and Reduced Operational Costs.”
ActionPacked! Networks has posted the entire webinar on YouTube.