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The Power of Social Networking in Business

By Steven Shepard, Contributing Columnist

In late spring of 2012 my friend Gary Martin and I attended a photography workshop in Death Valley. Rather than fly into Los Angeles from the east coast, we chose instead to drive from Gary’s home in western Wisconsin to California.

The trip took four-and-a-half days; we drove through Minnesota, where we had the pleasure of visiting the one-and-only Spam Museum (yes, there really is one; that’s an article for another time); South Dakota; Wyoming; Utah; a tiny sliver of Arizona; and the southern cone of Nevada, before we made our way into California.

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