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Why Are We Reinventing Our Marketing Function?

reenatiwari

  Reena Tiwari

 

Our customers’ expectations and buying behaviors are changing, and more brands compete for their attention. We either need to reinvent our approach to marketing or risk losing business to our competitors.

The big change in buying behavior is that most of us now research a product online before we ever meet with a salesperson. This is true whether we’re looking to buy a washing machine or IT infrastructure.
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Cisco IT’s User Experience Playbook: Deliver a Consistent, Unified Experience

In my last blog, I introduced Cisco IT’s Playbook for Ensuring a Pervasive User Experience. We consider user experience (UX) a strategic priority that requires cultural change. The playbook is our guide for ensuring that this priority becomes part of our DNA. Each chapter of the playbook lays out ways that we can improve UX, and make it a pervasive, positive experience for users across the company.
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Let’s Build Tomorrow Today: The Growth, Passion and Reality of IT Management

In my pre-Cisco Live US blog, I talked about my excitement and how I was greatly anticipating the event. I was both excited and nervous to present, wanting to participate in everything, and network with as many customers as possible. The week left me absolutely drained, but it was unlike any experience I have had in my 15 years at Cisco. Read More »

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Cisco IT’s Playbook for Ensuring a Pervasive User Experience

User experience (UX) is a strategic priority at Cisco IT. In fact, improving user experience is incorporated into our IT Vision, Strategy, and Execution statement. When we talk about user experience, we raise the importance of better UX design, a better user interface, and the ability to make it pervasive. But, what we are really trying to establish is a cultural change as to how we approach this strategic priority. That is the bottom line. How can we make it part of our DNA and embed it in our operating model? Read More »

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5 Tips for Building an Effective Continuous Delivery Team

Becoming part of a continuous delivery team can seem daunting. Being tasked with creating one, even more so. But it doesn’t have to be that way. Taking a step-by-step approach and having your end goal in mind can get you and your team there intact. Here are some tips that I follow as we move toward continuous delivery in a way that is sustainable for my business partners and my team, and that minimizes risk to delivery. Read More »

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