Know it, use it, sell it. That’s going to be my new motto this year. The idea behind this credo is that before you sell a product, you have to know the product inside out and use it day-to-day–only then can you truly understand what your customers need and want.
In this episode of Partner Update, we learn how one Cisco partner fully embraces this motto in its hosted UCS practice and how this is impacting their sales.
We also cover Cisco switching innovations, a new ad campaign to reach customers, a pop quiz, partner tools for success in 2012, powering up connected grids, building a bulletproof networks for gamers, how to rock the Cius, and more.
Tune in and get all of your Cisco partner news, in less than five short minutes.
For a full transcript of what we covered, including links and time stamps so you can easily find information, keep reading. Read More »
Tags: built for the network, Cisco, Cius, connected grid, Neutral Tandem, nexus IS, partner, partner update
Before we could write, film videos, watch TV, or tweet, stories served as the way to share information and convey data.
But even in the digital age with information coming at us from every angle every second, it’s the power of stories that compel us to buy, that make our customers trust us, and it’s how the best marketers convey information.
Cisco’s new Built for the Network campaign is helping us to reach out to customers through videos and success stories that we’re currently rolling out via television, print, digital, mobile and social media. These stories showcase the power of Cisco and its partners and we want to ensure that you have the tools to spread the word, through this and your own campaigns. I would also like you to participate and will show you how.
First, watch the most recently launched commercial.
Keep reading for details on how to participate in the campaign and reach more customers. (It could be your business featured in an upcoming commercial or video.)
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Tags: amanda jobbins, built for the network, campaign, CIO, data deluge, marketing, partners