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Announcing This Year’s BtoB Social Media Marketing Awards Winners!

February 22, 2013 at 10:19 am PST

aEvery year, BtoB’s Social Media Marketing Awards are rewarded to companies that exhibit excellence with an innovative social media marketing campaign or initiative for a number of different award categories including Best Use of Twitter, Best Use of Facebook, Best Use of Mobile and more. A few days ago, BtoB revealed the lucky winners and runners-up of this year’s awards.

I’m proud to announce that Cisco Systems was honored with a few different winning titles. The Cisco Global Mobile Events  App and the Social Media Training & Certification Program won within the “Best Use of Mobile” and “Best Closed Community” categories, respectively, while the Cisco Systems Facebook page was deemed runner-up for “Best Use of Facebook.”

Congratulations to all winners who will be recognized and presented with awards during BtoB’s Digital Edge Live conference to be held in San Francisco, CA on March 20, 2013. In the meantime, you can check out the complete list of 2013 BtoB Social Media Marketing Award winners for each of the various categories.

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Cisco’s “Connected Life Exchange” Blog Honored by BtoB for its Storytelling Techniques

March 22, 2012 at 12:04 pm PST

The Connected Life Exchange (CLE) Blog is not just another Cisco blog that talks about the company’s products and services. It’s a collection of stories, including a new documentary series, “The Network Effect,” that illustrates how service provider innovation of the “largest and most reliable machine on the planet”—the telecom network—drives economic development and improves quality of life, especially in developing regions.

A little more than a year old, this blog has one of the best visitor retention rates of all Cisco corporate blogs (as measured by ‘bounce rate,’ and ‘time on site’).  On March 20th, BtoB Magazine recognized the Connected Life Exchange at the Social Media Marketing Awards, remarking:    

“The whole package is refreshingly non-promotional and often fascinating. Cisco continues to innovate in the suddenly red-hot field of content marketing with an approach to thought leadership that emphasizes actual thinking.”

Watch this video highlighting The Network Effect to get a little taste of what this award-winning blog is all about:

So what’s the back story on CLE? Read More »

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