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Cisco Partner Ecosystem Progress

Back in March, as part of Cisco Partner Summit, I presented the Cisco Partner Ecosystem, which includes our existing channel program and our services program, and involves a much broader set of partners, such as Independent Software Vendors (ISVs), technology and consulting firms.

Since Partner Summit, my focus has been driving the growth of the Cisco Partner Ecosystem by helping partners capture opportunities related to marketing transitions, especially in the Internet of Everything (IoE) space. You’ve heard us say it numerous times, but that $19 trillion opportunity with IoE during the next ten years is there for the taking and we want to make sure our partners do not miss out on their share.

In just about seven months, we are already seeing what can be accomplished by connecting different partner types with the existing Cisco Channel. We continue to see more and more innovative solutions that truly drive the business outcomes our customers seek.

Partner Ecosystem Growth

With the Cisco Partner Ecosystem, we have seen tremendous interest from new partner types, such as ISVs and software developers. In order to continue developing that interest, and expanding our ecosystem, we have:

As we add more ecosystem partners we are really starting to see what types of business outcomes they can bring to our customers. We understand that, for our partners as well as us, it’s no longer OK to just sell a product. It’s about selling a solution, and that solution must deliver the business outcomes that promote growth and profitability. Read More »

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XChange 2014 is bringing the heat in San Antonio

August 19, 2014 at 7:30 am PST

Well, I made it into San Antonio on Sunday afternoon. The high was 100 degrees Fahrenheit, and even coming from North Carolina, it was a little warm for me. Of course, the resort was cool and comfortable, even when the Channel Company kicked things off with great speakers and top notch networking.

The general session I attended on Sunday afternoon opened up with Joseph Michelli. Joseph is a consultant and best-selling author. He spoke about the customer experience and how it cannot be a disjointed set of transactions. With an emphasis on culture, his presentation was humorous and informative. If you have the chance to see him speak in the future, I highly recommend it. He definitely has some great insight on how the customers’ experience dictate whether or not your business is successful.

XChange OpeningI spent the rest of Sunday meeting with partners, and preparing for a busy Monday and Tuesday at XChange 2014. As usual, it was great to catch up with the partners I already know, and it was fantastic to meet some new faces as well. Oh, and you know what? Texas beef brisket is not half bad… Read More »

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Cisco Partner Weekly Rewind – August 1, 2014

August 1, 2014 at 7:30 am PST

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

Well we’re wrapping up Cisco’s fiscal year 2014 and it was a perfect time for Bruce Klein to stop by and take a look back at a few of the highlights. There is a nice video of several of our events with partners this past year as well.

Bruce pointed out a few of our bigger announcements, and he made sure to point out that none of the accomplishments from fiscal year 2014 were possible without the hard work and dedication of Cisco’s partner community.

Take a look at Bruce’s blog and congratulate yourselves for driving such a significant amount of business for Cisco. Be sure to let Bruce know what you think in the comments section!

Partner Blog        

Over the years, we have covered broader and broader news amongst the Cisco partner community. Rather than solely covering resellers, where the channels blog started, we have branched out to blog about distributors, ISVs and more. Since the Cisco Partner Ecosystem is growing and evolving, we think we should be more representative of the entire Cisco partner base. As such, we will soon be renaming the Cisco Channels Blog.

As of August 15, we will rename this blog the Cisco Partner Blog. All of our associated assets will change as well. Our twitter handle will no longer be @cisco_channels and will become @ciscopartners. You can find us on Facebook as Cisco Partners. Read More »

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A Look Back at Fiscal Year 14

The theme at this year’s Cisco Partner Summit 2014 was Amazing Together. We chose that theme because we understand just how important partners are to all our success here at Cisco. We really are amazing together and the proof of what we can accomplish, and where we can go together, is certainly there when you look back at this past fiscal year.

We have covered so much ground in the past 12 months, and I wanted to take a moment to thank our partners and take a look at a few of the highlights from FY14. In fact, before I go any further, let’s literally take a quick look back at this past fiscal year. Here are highlights from just a few of our events:

We weren’t just amazing together at Cisco Partner Summit 2014. It was throughout the entire year. While we’re talking about Partner Summit though, just look at what we covered in Las Vegas this year: Read More »

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Cisco Marketing Velocity: Replays and Final Thoughts

May 15, 2014 at 6:53 am PST

I spent a great week in Chicago at Cisco Marketing Velocity and, as promised, now I’m back to share one last quick recap of the event, including the replays of the speakers’ sessions.  Hopefully you had a chance last week to take a look at my entry on Velocity about the partner award winners and VP of Global Partner Marketing, Sherri Liebo’s wrap up interview last Thursday.

I saw some fantastic presentations last week, and of course I received some wonderful feedback from partners. We all talked about becoming a “marketer of the future” and I was able to capture some thoughts on how to make the transition to marketer of the future and just what that term means. See what your colleagues, our speakers and Cisco executives have to say about making the transition to become a “marketer of the future.

What do you think it takes to be the marketer of the future? Be sure to let me know in the comments section. Read More »

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