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Finally offer your viewers the packages they’ve wanted all along

To keep their viewers happy, video broadcasters find themselves increasingly eager to offer the best possible deal. Crafting offers that win business has not always been easy. Traditionally, offers have been tied to a single device, such as a set-top box, and limited to rudimentary models such as subscribing to one or more channels or purchasing a single event. Even if one overcame that obstacle, supporting commercial offers on multiple devices – many of which employ different proprietary Digital Rights Management (DRM) standards – meant that it was difficult to ensure a seamless user experience.

In a competitive business environment, the ability of broadcasters to monetize their video services with creative and attractive offers should not be limited by Read More »

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Cisco’s “Future of Video” Demo Wins NAB Technology Innovation Award

UntitledOur “Future of Video” (formerly known as “Fresco”) wall took home the National Association of Broadcasters’ Technology Innovation Award this week, during a grand ceremony keynoted by NASA chief Charles Bolden. We are thrilled! (And not just because we’re all latent astronauts around here.)

The NAB award, now in its 5th year, goes to “advanced research and development projects in communications technologies that have not yet been commercialized,” which is a perfect way to characterize “Future of Video” – our concept of a future television environment in which the walls of our homes become the TV display itself.

The nomination reads:

“Project Fresco demonstrates a future of television that breaks out of the ‘box in the corner of the room’, showing how television will harness new display technology and an immersive layout engine to become unobtrusive, frameless, ultra high definition and ambient.  Fresco demonstrates that television’s future is both collective and personal, and shows a new relationship between large screen and companion devices.”

So what does the “Future of Video” look like? Picture your living room wall, festooned with video, audio, and interactivity that can be resized on the fly. Meaning that when the World Cup finals are on, the video occupies the entire wall; when getting started with a cup of tea in the morning, it can be resized to show multiple channels – news on one portion of the wall, weather on another. When not in use, the wall surface recedes into a wallpaper-like covering. It’s just super-cool. If you’ve not seen it, here is a video demo of it.

Our own Simon Parnall, director, new initiatives, Cisco Service Provider Video Technology Group, who was instrumental in designing and building the original “Fresco” demo, accepted the prestigious award. Thanks to you, Simon and the entire Fresco team, and to the NAB for selecting us!

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See it at NAB: Cisco & Fox Running Live, Uncompressed Video – Over Ethernet

It’s early April, which means it’s time to trek back to Las Vegas for the annual National Association of Broadcasters show (Booth A113, North Hall.) It’s a busy NAB for us this year, for lots of reasons – starting with the (way cool!) proof of concept demonstration we’re doing with Fox, to run live, uncompressed video over Ethernet.

That’s right: Video over Ethernet. Read More »

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Wondering What Content Networks Will Look Like in the Future? Cisco at NAB 2013

If you’re wondering what’s been facing video content creators like Fox and TV Globo, and how they view their future in these madcap days of TV everywhere, you’ll want to find a seat at the Las Vegas Convention Center room S222 at 12:30 p.m. Tuesday, April 9. That’s where a panel of experts on the matter is scheduled, featuring Fox and TV Globo, on the content creation side, and Verizon, for the distribution point of view.

It’s all part of an NAB Super Session that we’re glad to be sponsoring, titled “What Will the Content Network of the Future Look Like?” Read More »

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