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Live Broadcast for Partners: How to Thrive with Cisco Architectures

August 10, 2011 at 2:49 pm PST

You’ve likely heard talk about collaboration, data center/virtualization, and borderless networks architectures for some time now.  Maybe you’ve heard that architecture-based solutions offer massive opportunities for Cisco partners (and customers).

In FY11 alone borderless networks were a US$49 billion total addressable market opportunity, collaboration US$35 billion, and data center/virtualization US$42 billion.

Want to learn more about how to deliver architecture-based solutions and maximum ROI to your customers? Then join our live broadcast where you’ll learn about the architecture and business skills your teams need to optimize technology deployments.

Our guest Andres Sintes, Global Director of Cisco’s Worldwide Learning Partner Channel, will be joined by Cisco Learning Partners for a live discussion on Cisco architectures, programs, and tips on how to thrive in Cisco’s new architectural framework.

Here’s more info and how to participate…

Read More »

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How Service Providers Can Capitalize on the Cloud

June 14, 2011 at 1:56 pm PST

Small and mid-sized Businesses (SMBs) make up more than 90% of all companies. They’re also the largest consumers of enterprise cloud services--a market that is expected to grow to $35.6B by 2015, according to consulting group Analysys Mason.

If you’re looking to capitalize on this growing market, join us for a live, interactive video broadcast and discussion on Tuesday, July 19 from 8:00-8:30am PT. We’ll focus on key opportunities in this market, offer insight and tips, and answer your questions live on the air.

Topics we’ll cover include:

  • The Service Provider Cloud Services landscape including security, availability, and business impact
  • Small and Mid-Sized customer needs driving interest in Cloud offerings
  • New business opportunities for Service Providers Read More »

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Virtual Velocity Recap: Latest Trends & Best Practices in Lead Generation

May 11, 2011 at 4:51 pm PST

Yesterday, my fellow channels blogger Alexandra Krasne hosted our latest Partner Velocity Virtual Broadcast. This time around the topic was trends and best practices in lead generation, and her guest was sales lead expert Brian Carroll. Brian is the executive director of Applied Research at MECLABS and also the author of the popular book, “Lead Generation for the Complex Sale.”

During the broadcast, Brian explained the latest lead generation trends, and he provided some incredibly useful marketing tactics that can be helpful in uncovering leads. Brian also answered audience questions submitted via Twitter.

Missed the broadcast? Here’s a replay.

In addition to the video replay above, we have a text summary of the broadcast below, along with time stamps to identify sections in which Brian addressed specific topics, such as creating buyer personas, social media tactics, optimizing and choosing your B2B marketing mix, and principles for effective telemarketing. Read More »

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Live Virtual Velocity Broadcast: Tips on Turning Leads Into Customers

May 3, 2011 at 11:57 am PST

Do you ever wish your leads were more “hit” and less “miss”? Or maybe you regret spending valuable months chasing a lead that never came to fruition? Well, you’re not alone.

80% of leads are lost, ignored, or discarded because the customer isn’t ready to talk to a salesperson according to Brian Carroll, executive director of Applied Research at MECLABS and author of the popular book, “Lead Generation for the Complex Sale.”

Don’t let another lead turn into a missed opportunity. Register for our free Partner Velocity Virtual broadcast on Tuesday, May 10 at 7:30 a.m. PST with sales lead expert Brian Carroll. During the one-hour session, he will reveal the latest trends and best practices around lead generation that you can put into practice right away. He will also answer your top lead generation questions.

Get a sneak preview of what Brian will discuss:

Free gift for all attendees: Read More »

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The Seven Deadly Network Sins: Common Misperceptions About Good-Enough Networks

April 25, 2011 at 11:09 am PST

We’ve all settled for less in our lives. Maybe you bought a pair of shoes that were a little tight, but the sale price was way too good to pass up. Or perhaps you got a brand-new digital camera that wasn’t exactly the one you wanted, but last year’s model way a much better price.

While everyone loves getting a good deal, sometimes buying the less expensive option means sacrificing quality. You’d pay good money to make those blisters on your feet disappear and when those pictures of your daughter’s graduation don’t come out, you curse yourself for spending less.

When it comes to the network, saving a few dollars up front may sound good, but losing the ability to capitalize on trends such as video, mobility, and cloud just don’t add up. (And may cause headaches down the road.)

In fact, research shows that over the long run, it may not even be the most cost efficient.  Building a tactical network based on low-cost point products and services increases the total cost of ownership for most organizations by at least 20 to 35 % over a three-year time frame, according to the white paper “Debunking the Myths of A ‘Good Enough’ Network.”

The white paper findings also indicate that a network is only as reliable as its weakest link. And saving a bit of money on a router may be offset by the cost of an outage – and then some. That’s just one of the seven deadly network sins.

What are the other seven deadly network sins? And what should you know about a multi-vendor approach to building business-critical networks?

Tune into our webcast, hosted by Rob Lloyd (Cisco’s executive vice president of worldwide operations) to find out. The webcast will also feature executives from The Royal Bank of Scotland and Cisco Gold Partner BlueWater Communications Group.

To register… Read More »

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