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My $0.02 on This Year’s NAB Show in Vegas

We’ve all now returned from the stardust of the annual National Association of Broadcasters convention in Las Vegas last week, which seems a useful time to reflect briefly on the major threads of the show. It was a great one for us, and I’m pleased and grateful to report the following, in no particular order:

1.     Broadcasters and program networks are getting fired up about the IP transition, like the rest of us, and not a moment too soon. We fielded tons of questions about the cost savings associated with CDNs (Content Delivery Networks), IP distribution over terrestrial fiber networks--the proliferation of IP-based, video-capable screens, and cloud--how to get new services to market more quickly and how to streamline workflows. Transcoding engines, contribution networks, and all of the tacit and explicit benefits of the overall IP migration were all hot topics.

Of course, we, as Cisco people, can talk about IP all day long. And so we did: One of the Cisco booth demos highlighted Read More »

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Virtualized Data Centers and The Media Cloud

By Tom Ohanian, Cisco Service Provider Sales Business Development Manger

The desire is all around us—being able to consume the type of content we want, wherever and whenever we want it.

It seems simple. A person merely wants to click on a button and have interactive control of content while it plays back on a range of consumer devices. When we click on a song or a film that we’d like to purchase or rent from an online store, we’re looking for content, convenience, and ease of use.

What the consumer probably isn’t aware of—and most certainly shouldn’t be concerned with—is that a complex digital media supply chain exists before that content becomes available across devices. That supply chain starts with raw materials—the video and audio clips that make up the program—through a series of processes that ultimately create a series of content choices for the consumer to download.

In the “good old days” of broadcasting, content was made available in two formats. Today, by adding Read More »

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News from IBC 2011

If it’s September and you’re visiting Amsterdam, there’s a good chance you’re attending the International Broadcasters Conference or IBC.  As the main global show involved with the production AND delivery of video, it seems that the vast majority of people on my plane were involved with encoding, decoding, or transporting video.  The result is a techno-invasion of nearly 50,000 people in a medium sized city, cramping hotels, restaurants, roads, and the RAI convention center.  Think of it as a physical metaphor for the video wave that is coming… Read More »

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Saturday at Noon During IBC in Amsterdam: Dr. Ken!

For those of you attending IBC in Amsterdam this weekend – be sure to sit in on a one-hour session with Dr. Ken Morse, CTO for Cisco’s Service Provider Video Technology Group.

In the hour – cleverly dubbed “Happily Ever After! A Tale of Two Friends, Broadcast and Broadband, Narrated by a Smart Network,” Dr. Ken will simultaneously play all three parts, while juggling a bowling ball, a lit torch, and a chainsaw.

Not really. But he is one of the industry’s most accessible, clear-headed and seasoned interpreters of what’s happening in the video technology landscape, and his plan is to talk through what’s top of mind for him at this year’s IBC, including:

  • The Global Dose of Reality that is IP: The swift rise in “unmanaged devices” – tablets, smart phones, PCs, connected TVs, all of which can display video over an IP connection – is one bit of evidence, as is the inherent mobility of many of those devices. Which, in turn, calls for network optimization. Dr. Ken envisions a multi-step Read More »

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Broadcast Recap: How to Thrive with Cisco Architectures

August 31, 2011 at 10:04 am PST

With architectures being all the buzz, we held an informative Channels Chat live broadcast “How to Thrive with Cisco Architectures” to learn how partners can win big with Cisco’s architectures.

Fellow blogger Alex Krasne hosted and moderated the session which featured a lively, informative discussion among guests Andres Sintes, Global Director of Cisco’s Worldwide Learning Partner Channel; and Cisco Learning Partners George Churchwell, CEO of Tech2000 and Pat Bodin, CEO of Firefly.

Andres, George, and Pat discussed how partners can take advantage of Cisco’s architecture-based solutions. Then our guests shared tips on how partners can maximize the Return on Investment (ROI) of their architectural deployments by leveraging authorized Cisco training from Cisco Learning Partners. Lastly, they rounded out the broadcast by answering audience questions.

Missed the broadcast? Watch the replay below.

Keep reading for a full text summary with timestamps identifying the key tips shared during the broadcast and links to important resources and info. Read More »

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