Yesterday, my fellow channels blogger Alexandra Krasne hosted our latest Partner Velocity Virtual Broadcast. This time around the topic was trends and best practices in lead generation, and her guest was sales lead expert Brian Carroll. Brian is the executive director of Applied Research at MECLABS and also the author of the popular book, “Lead Generation for the Complex Sale.”
During the broadcast, Brian explained the latest lead generation trends, and he provided some incredibly useful marketing tactics that can be helpful in uncovering leads. Brian also answered audience questions submitted via Twitter.
Missed the broadcast? Here’s a replay.
In addition to the video replay above, we have a text summary of the broadcast below, along with time stamps to identify sections in which Brian addressed specific topics, such as creating buyer personas, social media tactics, optimizing and choosing your B2B marketing mix, and principles for effective telemarketing. Read More »
Tags: brian carroll, broadcast, lead generation, MECLABS, ustream, virtual velocity
