Thanksgiving is a special time of the year when we take the time to voice our appreciation for the people in our lives and reflect gratefully on everything we have. With Thanksgiving right around the corner, I’d like to take this opportunity to thank our @CiscoSystems Twitter handle managers for keeping us all in the know and congratulate them for being recognized by CommPRO.biz as the number one Most Engaged Brand on Twitter. Read More »
Let’s face it:
- videos on the internet are a dime a dozen these days
- there’s no way to differentiate one brand from another when it comes to the impact of video
- YouTube is the only channel for video distribution and there’s no value in anything else
If you believe any of this, then you definitely need to join me at an upcoming Social Media Week panel. I will join several industry colleagues in providing a crash course on how to stand out in a video world.
In this session entitled, “How to Stand Out When Everyone’s Using Video,” I will focus on the finer points of using video to engage audiences and integrate it with organization’s social efforts. With me will be Jim Louderback, CEO of Revision3; Jordan Hoffner, president of digital media at Electus; and Melissa Chanslor, social media lead at Text 100. Moderating the panel is a true technology and social media maven, Liz Gannes of All Things D.
During the discussion I promise we won’t just tell you that video is important, and that it provides a different channel to communicate with various audiences — everyone knows this by now. Instead, we will be specific about why it can be a great tool for a brand (especially if you’re a media company), and how to get the most value from it. Read More »
One of the benefits media companies enjoy from using an integrated platform like Cisco Eos to deliver their social entertainment experiences is having a singular data view on how audiences are interacting with and around their branded content. This data can be extremely valuable in helping enhance or optimize the value of the content experiences for both the consumer and the business — or, it can be just another distraction.
As an ex-data wonk (and now a marketer trying to leverage a multitude of measurement systems), I know that more data is not always more useful. With the overwhelming amounts of data available from your online channels, the more rare asset is actionable insights that can be derived from all that raw data. Many times insights can come from simply putting individual data points (e.g. a 10% increase in traffic) into context — which helps me understand if a 10% increase is a good outcome relative to what I’m trying to achieve, or some external benchmarks. The ability to provide context around individual metrics gives marketers and website operators a robust platform for testing and evaluating the value each web experience is delivering to its audience.
Introducing the Cisco Eos Brand Value Index (BVI)
We’ve generated a significant amount of data across the 100 Eos-powered web sites, and we recently put on our data spelunking caps to dig into this data to find actionable best practices our customers could use today, as well as to define a framework for contextualizing the broader data landscape generated by Eos interactions.
What I’d like to do now is to introduce you to some early thinking on a contextual analytics framework in Cisco Eos that we’re calling the Brand Value Index (BVI).
Before you ask, a couple of points on the data: Read More »
We’ve had a lot going on lately: The launch of our new Facebook page, our new Partner Update broadcasts, and our ongoing contest to win an iTouch for using My Cisco. All of these vehicles are part of our ongoing efforts to communicate with you, our partners, in an effective and meaningful way.
In that spirit, we are launching a new, updated corporate brand campaign, with the theme “Together we are the human network.” So how will this new campaign impact you? Here are the details: