Cisco Blogs


Cisco Blog > The Platform

Tomorrow Isn’t What It Used To Be

The future is not that far out. While it is tempting to say that we’re already connected and that there is not much left to connect, nothing could be further from the truth.

The Internet is increasingly everywhere. There are “only” two billion people in the world online…that leaves five billion and counting to go. Additionally, the number of things connected to the Internet will grow from 13 billion today to 50 billion by the end of the decade. And this means that the number of possible connections between people, things, employees, employers, doctors, patients, businesses, customer, etc., etc., etc., will continue to grow exponentially.  We’ll be creating new connections that we can’t even imagine today, and at a rate we’ve never seen before.

Cisco’s first 30 years have been building the global infrastructure that enables people and companies to connect. Our customers, and our partners that serve them, are driving the innovation on top of our platforms to transform themselves, and their industries.

We know our brand is only as strong as the value we’re able to create with (and for) our customers and partners. And today, our brand has the privilege to be counted as one of the top 20 global brands in the world. We are both proud and humbled by this.

And we feel we are just getting started, as we see the amount of new value creation with our customers increasing every day. While we are proud of our global brand position, we have more work to do to help people understand the role that Cisco plays in bringing powerful connections to the world. To that end, today we are pleased to begin a new relationship with Goodby, Silverstein & Partners as our branding and advertising partner moving forward. We are excited to work with this dynamic and innovative team as we further articulate all that Cisco makes possible.

While many have contributed to the success of our brand to date, we’d like to thank Ogilvy and Mather for their partnership and the work they’ve created on our behalf over the last decade. They have been a strong and trusted partner and we wish them the very best.

Cisco played a major role in creating the Internet as we know it today, and we’re playing an equally large role in its future generations. As we connect the previously unconnected, I am certain the years ahead will be even more amazing as the network becomes the platform on which we work, live, play and learn.

Tags: , , , ,

Cisco Systems Ranked #1 Most Engaged Brand on Twitter

Thanksgiving is a special time of the year when we take the time to voice our appreciation for the people in our lives and reflect gratefully on everything we have. With Thanksgiving right around the corner, I’d like to take this opportunity to thank our @CiscoSystems Twitter handle managers for keeping us all in the know and congratulate them for being recognized by CommPRO.biz as the number one Most Engaged Brand on Twitter. Read More »

Tags: , , , , ,

Social Media Week Panel: Standing Out in a Video-Congested World

Let’s face it:

  • videos on the internet are a dime a dozen these days
  • there’s no way to differentiate one brand from another when it comes to the impact of video
  • YouTube is the only channel for video distribution and there’s no value in anything else

If you believe any of this, then you definitely need to join me at an upcoming Social Media Week panel.  I will join several industry colleagues in providing a crash course on how to stand out in a video world.

In this session entitled, “How to Stand Out When Everyone’s Using Video,” I will focus on the finer points of using video to engage audiences and integrate it with organization’s social efforts. With me will be Jim Louderback, CEO of Revision3; Jordan Hoffner, president of digital media at Electus; and Melissa Chanslor, social media lead at Text 100.  Moderating the panel is a true technology and social media maven, Liz Gannes of All Things D.

During the discussion I promise we won’t just tell you that video is important, and that it provides a different channel to communicate with various audiences — everyone knows this by now. Instead, we will be specific about why it can be a great tool for a brand (especially if you’re a media company), and how to get the most value from it. Read More »

Tags: , , , , , ,

Using Data to Manage and Optimize Your (Content) Brand’s Value

One of the benefits media companies enjoy from using an integrated platform like Cisco Eos to deliver their social entertainment experiences is having a singular data view on how audiences are interacting with and around their branded content.  This data can be extremely valuable in helping enhance or optimize the value of the content experiences for both the consumer and the business — or, it can be just another distraction.

As an ex-data wonk (and now a marketer trying to leverage a multitude of measurement systems), I know that more data is not always more useful.  With the overwhelming amounts of data available from your online channels, the more rare asset is actionable insights that can be derived from all that raw data.  Many times insights can come from simply putting individual data points (e.g. a 10% increase in traffic) into context — which helps me understand if a 10% increase is a good outcome relative to what I’m trying to achieve, or some external benchmarks.  The ability to provide context around individual metrics gives marketers and website operators a robust platform for testing and evaluating the value each web experience is delivering to its audience.

Introducing the Cisco Eos Brand Value Index (BVI)

We’ve generated a significant amount of data across the 100 Eos-powered web sites, and we recently put on our data spelunking caps to dig into this data to find actionable best practices our customers could use today, as well as to define a framework for contextualizing the broader data landscape generated by Eos interactions.

What I’d like to do now is to introduce you to some early thinking on a contextual analytics framework in Cisco Eos that we’re calling the Brand Value Index (BVI).

Before you ask, a couple of points on the data: Read More »

Tags: , , , , , , , , , ,

Announcing Our New, Updated Brand Campaign

We’ve had a lot going on lately: The launch of our new Facebook page, our new Partner Update broadcasts, and our ongoing contest to win an iTouch for using My Cisco. All of these vehicles are part of our ongoing efforts to communicate with you, our partners, in an effective and meaningful way.

In that spirit, we are launching a new, updated corporate brand campaign, with the theme “Together we are the human network.” So how will this new campaign impact you? Here are the details:

Read More »

Tags: , , , , , , ,