Most of us did not grow up sharing our private feelings with the world.  Today we are faced with the challenge of needing to build our brand.  This test can help you understand how socially connected you already are.

Be as web savvy as a librarian

When was the last time you visited a library?
Hint: Wikipedia counts.

Learn how future librarian, Elizabeth Lieutenant, is using Twitter to connect with like-minded students, professors and prospective employers.

Read More »

Tags: brand, higher education, internet, librarian, library, persona, social media, twitter

Advocacy is a term we have been hearing more often in the recent years. It’s not a new term but one that has been reinvigorated in the context of the online world. Social media is playing an increasing role in the purchase cycle, resulting in more focus on post-purchase engagement on the web.

The Customer Journey Has Evolved:

The post-purchase phase is a key component in building brand loyalty and advocacy. I have borrowed the following graphic to show the evolution of the online customer journey: Read More »

Tags: advocacy, Advocate, ambassador, best practice, brand, challenges, customer, how to, influencer, online, pitfalls, social media, who is

Start your next meeting with a personal touch by using one of two tools that let you add branding, excitement, information and more to your meeting before it even starts.

Get your free WebEx basic account here.

Tip #1: Use the white board to provide a welcome or instructions! 

Use the white board to post an agenda, give dial-in instructions, list who’s attending and much more.

All you need to do it go to the Share > Whiteboard menu option and it will appear. The grab the text tool, choose a color and start to type.  See the photo on the right as an example.

Tip #2: Share a photo (a.k.a. document) to make starting a meeting a welcoming experience.

This is the same idea but it requires a little more effort. In this case, you’ll want to find an image that conveys the feeling you want to establish. You can also use your logo or something with your brand so folks know they are in the right place.

Read More »

Tags: annotate, brand, customize, Personalization, photo, WebEX, whiteboard

The future is not that far out. While it is tempting to say that we’re already connected and that there is not much left to connect, nothing could be further from the truth.

The Internet is increasingly everywhere. There are “only” two billion people in the world online…that leaves five billion and counting to go. Additionally, the number of things connected to the Internet will grow from 13 billion today to 50 billion by the end of the decade. And this means that the number of possible connections between people, things, employees, employers, doctors, patients, businesses, customer, etc., etc., etc., will continue to grow exponentially.  We’ll be creating new connections that we can’t even imagine today, and at a rate we’ve never seen before.

Cisco’s first 30 years have been building the global infrastructure that enables people and companies to connect. Our customers, and our partners that serve them, are driving the innovation on top of our platforms to transform themselves, and their industries.

We know our brand is only as strong as the value we’re able to create with (and for) our customers and partners. And today, our brand has the privilege to be counted as one of the top 20 global brands in the world. We are both proud and humbled by this.

And we feel we are just getting started, as we see the amount of new value creation with our customers increasing every day. While we are proud of our global brand position, we have more work to do to help people understand the role that Cisco plays in bringing powerful connections to the world. To that end, today we are pleased to begin a new relationship with Goodby, Silverstein & Partners as our branding and advertising partner moving forward. We are excited to work with this dynamic and innovative team as we further articulate all that Cisco makes possible.

While many have contributed to the success of our brand to date, we’d like to thank Ogilvy and Mather for their partnership and the work they’ve created on our behalf over the last decade. They have been a strong and trusted partner and we wish them the very best.

Cisco played a major role in creating the Internet as we know it today, and we’re playing an equally large role in its future generations. As we connect the previously unconnected, I am certain the years ahead will be even more amazing as the network becomes the platform on which we work, live, play and learn.

Tags: advertising, brand, goodby, innovation, silverstein

Thanksgiving is a special time of the year when we take the time to voice our appreciation for the people in our lives and reflect gratefully on everything we have. With Thanksgiving right around the corner, I’d like to take this opportunity to thank our @CiscoSystems Twitter handle managers for keeping us all in the know and congratulate them for being recognized by CommPRO.biz as the number one Most Engaged Brand on Twitter. Read More »

Tags: award, brand, commpro.biz, social media, thanksgiving, twitter